Skip to content

Video and Short Form Content Marketing

Short video now dominates how African consumers discover brands, yet many marketing teams believe they need expensive equipment to compete. This programme teaches teams to plan, shoot and edit effective short form video using a smartphone, adapt content for platforms popular across the continent, and turn views into measurable business results.

Ready to book? Secure your place on this programme.

Register for this course

What you will be able to do

  • Plan short video content that fits platform formats and audience habits.
  • Shoot professional looking video using only a smartphone and basic tools.
  • Write hooks and scripts that hold attention in the first few seconds.
  • Edit and caption video for silent viewing and low data conditions.
  • Adapt a single video for multiple platforms and audiences.
  • Measure video performance and link it to marketing goals.

Course outline

  1. 01The rise of short video in African markets
  2. 02Planning video content and formats
  3. 03Smartphone shooting techniques and lighting
  4. 04Writing hooks, scripts and calls to action
  5. 05Editing, captions and mobile friendly formats
  6. 06Adapting content across platforms
  7. 07Publishing schedules and trends
  8. 08Measuring reach, engagement and results

Who should attend

Marketing and social media staff, content creators and business owners who want to produce short form video that builds reach and drives enquiries.

Dates, venues and fees

DatesVenueDaysFeeCalendarRegister
20 to 21 Oct 2026Johannesburg2R10,000Register
21 to 22 Oct 2026Cape Town2R10,000Register
22 to 23 Oct 2026Durban2R10,000Register
26 to 27 Oct 2026Pretoria2R10,000Register
27 to 28 Oct 2026Windhoek2US$1,100Register
28 to 29 Oct 2026Gaborone2US$1,100Register
29 to 30 Oct 2026Maseru2US$1,100Register
2 to 3 Nov 2026Mbabane2US$1,100Register
3 to 4 Nov 2026Lusaka2US$1,100Register
4 to 5 Nov 2026Harare2US$1,100Register
5 to 6 Nov 2026Lilongwe2US$1,100Register
9 to 10 Nov 2026Blantyre2US$1,100Register
10 to 11 Nov 2026Mozambique2US$1,100Register
11 to 12 Nov 2026Nairobi2US$1,100Register
12 to 13 Nov 2026Dar es Salaam2US$1,100Register
16 to 17 Nov 2026Kigali2US$1,100Register
17 to 18 Nov 2026Kampala2US$1,100Register
18 to 19 Nov 2026Accra2US$1,100Register
19 to 20 Nov 2026Lagos2US$1,100Register
23 to 24 Nov 2026Cairo2US$1,100Register
24 to 25 Nov 2026Mauritius2US$1,100Register
25 to 26 Nov 2026Dubai2US$1,100Register
26 to 27 Nov 2026Online2US$900Register

Fees are per delegate. South African venues are priced in rand; other locations and online in US dollars. Fees exclude 15% VAT where applicable. Group bookings of three or more delegates from the same organisation qualify for a reduced rate; contact us for a quotation.

Related courses in Sales, Marketing and Customer Service

Sales, Marketing and Customer Service

Consultative Selling and Key Account Growth

Move your sales team beyond product pitching into structured, needs led conversations that uncover real business problems.

Next session
5 to 9 Oct 2026
Venue
Johannesburg
5 day programme
FromR18,000
Sales, Marketing and Customer Service

Customer Experience and Service Recovery Excellence

Customers judge an organisation most harshly at the moment something goes wrong. Teams learn to design service journeys that hold up under...

Next session
5 to 9 Oct 2026
Venue
Dubai
5 day programme
FromR18,000
Sales, Marketing and Customer ServiceNew

Digital Marketing and WhatsApp Led Customer Engagement

Most South African customers meet a brand on a phone, on a data budget, and increasingly inside a messaging app.

Next session
29 Sep to 1 Oct 2026
Venue
Harare
3 day programme
FromR13,000
See all Sales, Marketing and Customer Service courses