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Digital Marketing and WhatsApp Led Customer Engagement

Most South African customers meet a brand on a phone, on a data budget, and increasingly inside a messaging app. Marketing teams work on planning campaigns, building messaging journeys and measuring results for that market, where a heavy landing page is the same as no landing page.

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Register for this course

What you will be able to do

  • Build a digital marketing plan anchored to defined commercial objectives rather than channel activity.
  • Design content and landing experiences that load quickly and respect customer data costs.
  • Structure a messaging journey that moves an enquiry from first contact to confirmed sale.
  • Write conversational copy that performs in a short form, mobile reading context.
  • Apply consent, opt out and record keeping practices that meet POPIA obligations for direct marketing.
  • Interpret campaign data to decide what to stop, scale or test next.

Course outline

  1. 01Setting objectives and choosing the right channels
  2. 02Audience insight in a mobile first market
  3. 03Content planning for low data environments
  4. 04Messaging journeys and conversational commerce
  5. 05Consent, opt out and lawful direct marketing
  6. 06Paid promotion basics and budget control
  7. 07Measurement, attribution and reporting to management

Who should attend

Marketing coordinators, digital and social media managers, brand managers, small business owners and communications officers. It also suits sales and service staff who now handle customer conversations through messaging channels.

Dates, venues and fees

DatesVenueDaysFeeCalendarRegister
28 to 30 Sep 2026Lusaka3US$1,500Closed
29 Sep to 1 Oct 2026Harare3US$1,500Register
30 Sep to 2 Oct 2026Lilongwe3US$1,500Register
5 to 7 Oct 2026Blantyre3US$1,500Register
6 to 8 Oct 2026Mozambique3US$1,500Register
7 to 9 Oct 2026Nairobi3US$1,500Register
12 to 14 Oct 2026Dar es Salaam3US$1,500Register
13 to 15 Oct 2026Kigali3US$1,500Register
14 to 16 Oct 2026Kampala3US$1,500Register
19 to 21 Oct 2026Accra3US$1,500Register
20 to 22 Oct 2026Lagos3US$1,500Register
21 to 23 Oct 2026Cairo3US$1,500Register
26 to 28 Oct 2026Mauritius3US$1,500Register
27 to 29 Oct 2026Dubai3US$1,500Register
28 to 30 Oct 2026Online3US$900Register
24 to 26 Nov 2026Johannesburg3R13,000Register
25 to 27 Nov 2026Cape Town3R13,000Register
30 Nov to 2 Dec 2026Durban3R13,000Register
1 to 3 Dec 2026Pretoria3R13,000Register
2 to 4 Dec 2026Windhoek3US$1,500Register
7 to 9 Dec 2026Gaborone3US$1,500Register
8 to 10 Dec 2026Maseru3US$1,500Register
9 to 11 Dec 2026Mbabane3US$1,500Register

Fees are per delegate. South African venues are priced in rand; other locations and online in US dollars. Fees exclude 15% VAT where applicable. Group bookings of three or more delegates from the same organisation qualify for a reduced rate; contact us for a quotation.

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