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Trade Show and Exhibition Management

Exhibitions and trade fairs are a major expense for many African businesses, yet stands often generate business cards that lead nowhere. This programme teaches teams to choose the right shows, design an engaging stand, train staff to start conversations and capture qualified leads, and follow up systematically so that exhibition spend produces measurable return.

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Register for this course

What you will be able to do

  • Select trade shows that match commercial objectives and audience.
  • Set measurable goals and a budget for exhibiting.
  • Design a stand that attracts and engages the right visitors.
  • Train stand staff to open conversations and qualify visitors.
  • Capture leads systematically during the show.
  • Follow up after the show to convert leads into business.

Course outline

  1. 01Choosing the right shows and objectives
  2. 02Budgeting and planning to exhibit
  3. 03Stand design and visitor engagement
  4. 04Pre show promotion and appointments
  5. 05Training staff to work the stand
  6. 06Lead capture and qualification on site
  7. 07Managing logistics and the show days
  8. 08Post show follow up and return on investment

Who should attend

Marketing, sales and events staff responsible for planning, staffing and following up on exhibitions, trade fairs and industry shows.

Dates, venues and fees

DatesVenueDaysFeeCalendarRegister
28 to 29 Sep 2026Online2US$900Closed
9 to 10 Nov 2026Johannesburg2R10,000Register
10 to 11 Nov 2026Cape Town2R10,000Register
11 to 12 Nov 2026Durban2R10,000Register
12 to 13 Nov 2026Pretoria2R10,000Register
16 to 17 Nov 2026Windhoek2US$1,100Register
17 to 18 Nov 2026Gaborone2US$1,100Register
18 to 19 Nov 2026Maseru2US$1,100Register
19 to 20 Nov 2026Mbabane2US$1,100Register
23 to 24 Nov 2026Lusaka2US$1,100Register
24 to 25 Nov 2026Harare2US$1,100Register
25 to 26 Nov 2026Lilongwe2US$1,100Register
26 to 27 Nov 2026Blantyre2US$1,100Register
30 Nov to 1 Dec 2026Mozambique2US$1,100Register
1 to 2 Dec 2026Nairobi2US$1,100Register
2 to 3 Dec 2026Dar es Salaam2US$1,100Register
3 to 4 Dec 2026Kigali2US$1,100Register
7 to 8 Dec 2026Kampala2US$1,100Register
8 to 9 Dec 2026Accra2US$1,100Register
9 to 10 Dec 2026Lagos2US$1,100Register
10 to 11 Dec 2026Cairo2US$1,100Register
14 to 15 Dec 2026Mauritius2US$1,100Register
17 to 18 Dec 2026Dubai2US$1,100Register

Fees are per delegate. South African venues are priced in rand; other locations and online in US dollars. Fees exclude 15% VAT where applicable. Group bookings of three or more delegates from the same organisation qualify for a reduced rate; contact us for a quotation.

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