Many South African brands compete on price because they have never defined a clear position in the customer's mind. This programme gives marketing professionals and brand managers a practical method for auditing brand equity, choosing a defensible position against competitors, and translating strategy into consistent messaging across retail, digital and corporate touchpoints in African markets.
Ready to book? Secure your place on this programme.
Register for this courseMarketing managers, brand managers, product managers and communications specialists responsible for how their organisation's brand is defined and experienced in the market.
| Dates | Venue | Days | Fee | Calendar | Register |
|---|---|---|---|---|---|
| 28 to 30 Sep 2026 | Harare | 3 | US$1,500 | Closed | |
| 29 Sep to 1 Oct 2026 | Lilongwe | 3 | US$1,500 | Register | |
| 30 Sep to 2 Oct 2026 | Blantyre | 3 | US$1,500 | Register | |
| 5 to 7 Oct 2026 | Mozambique | 3 | US$1,500 | Register | |
| 6 to 8 Oct 2026 | Nairobi | 3 | US$1,500 | Register | |
| 7 to 9 Oct 2026 | Dar es Salaam | 3 | US$1,500 | Register | |
| 12 to 14 Oct 2026 | Kigali | 3 | US$1,500 | Register | |
| 13 to 15 Oct 2026 | Kampala | 3 | US$1,500 | Register | |
| 14 to 16 Oct 2026 | Accra | 3 | US$1,500 | Register | |
| 19 to 21 Oct 2026 | Lagos | 3 | US$1,500 | Register | |
| 20 to 22 Oct 2026 | Cairo | 3 | US$1,500 | Register | |
| 21 to 23 Oct 2026 | Mauritius | 3 | US$1,500 | Register | |
| 26 to 28 Oct 2026 | Dubai | 3 | US$1,500 | Register | |
| 27 to 29 Oct 2026 | Online | 3 | US$900 | Register | |
| 23 to 25 Nov 2026 | Johannesburg | 3 | R13,000 | Register | |
| 24 to 26 Nov 2026 | Cape Town | 3 | R13,000 | Register | |
| 25 to 27 Nov 2026 | Durban | 3 | R13,000 | Register | |
| 30 Nov to 2 Dec 2026 | Pretoria | 3 | R13,000 | Register | |
| 1 to 3 Dec 2026 | Windhoek | 3 | US$1,500 | Register | |
| 2 to 4 Dec 2026 | Gaborone | 3 | US$1,500 | Register | |
| 7 to 9 Dec 2026 | Maseru | 3 | US$1,500 | Register | |
| 8 to 10 Dec 2026 | Mbabane | 3 | US$1,500 | Register | |
| 9 to 11 Dec 2026 | Lusaka | 3 | US$1,500 | Register |
Fees are per delegate. South African venues are priced in rand; other locations and online in US dollars. Fees exclude 15% VAT where applicable. Group bookings of three or more delegates from the same organisation qualify for a reduced rate; contact us for a quotation.
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