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Sponsorship Sales and Partnership Revenue

Sports, events, media and community organisations across Africa depend on sponsorship yet often approach brands with generic proposals that get ignored. This programme teaches teams to package assets into compelling sponsorship offers, target the right partners, present value in commercial terms, and manage sponsor relationships so that partnerships renew and grow.

Ready to book? Secure your place on this programme.

Register for this course

What you will be able to do

  • Audit and package assets into sellable sponsorship inventory.
  • Build sponsorship tiers and packages that match partner objectives.
  • Identify and research brands whose goals fit the property.
  • Present sponsorship value in commercial and audience terms.
  • Negotiate sponsorship terms, rights and activation commitments.
  • Service and report to sponsors so partnerships renew and grow.

Course outline

  1. 01The sponsorship market and how brands buy
  2. 02Auditing and packaging sponsorable assets
  3. 03Building sponsorship tiers and pricing
  4. 04Targeting and researching potential partners
  5. 05Writing proposals that get read
  6. 06Presenting and negotiating sponsorship deals
  7. 07Activation and delivering on promises
  8. 08Reporting, renewal and growing partnerships

Who should attend

Sponsorship and partnership staff at events, sports bodies, media houses and non profit organisations, and brand managers who evaluate and buy sponsorships.

Dates, venues and fees

DatesVenueDaysFeeCalendarRegister
26 to 27 Oct 2026Johannesburg2R10,000Register
27 to 28 Oct 2026Cape Town2R10,000Register
28 to 29 Oct 2026Durban2R10,000Register
29 to 30 Oct 2026Pretoria2R10,000Register
2 to 3 Nov 2026Windhoek2US$1,100Register
3 to 4 Nov 2026Gaborone2US$1,100Register
4 to 5 Nov 2026Maseru2US$1,100Register
5 to 6 Nov 2026Mbabane2US$1,100Register
9 to 10 Nov 2026Lusaka2US$1,100Register
10 to 11 Nov 2026Harare2US$1,100Register
11 to 12 Nov 2026Lilongwe2US$1,100Register
12 to 13 Nov 2026Blantyre2US$1,100Register
16 to 17 Nov 2026Mozambique2US$1,100Register
17 to 18 Nov 2026Nairobi2US$1,100Register
18 to 19 Nov 2026Dar es Salaam2US$1,100Register
19 to 20 Nov 2026Kigali2US$1,100Register
23 to 24 Nov 2026Kampala2US$1,100Register
24 to 25 Nov 2026Accra2US$1,100Register
25 to 26 Nov 2026Lagos2US$1,100Register
26 to 27 Nov 2026Cairo2US$1,100Register
30 Nov to 1 Dec 2026Mauritius2US$1,100Register
1 to 2 Dec 2026Dubai2US$1,100Register
2 to 3 Dec 2026Online2US$900Register

Fees are per delegate. South African venues are priced in rand; other locations and online in US dollars. Fees exclude 15% VAT where applicable. Group bookings of three or more delegates from the same organisation qualify for a reduced rate; contact us for a quotation.

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