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Sales Territory and Account Management

This course helps sales professionals plan their territory and manage accounts for steady, profitable growth. Delegates learn to prioritise effort, build account plans and grow relationships with the right customers.

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Register for this course

What you will be able to do

  • Analyse and prioritise a sales territory
  • Segment accounts by value and potential
  • Build account plans that drive growth
  • Allocate time and effort effectively
  • Deepen relationships with key accounts
  • Track performance against targets

Course outline

  1. 01Understanding your territory and market
  2. 02Segmenting and prioritising accounts
  3. 03Analysing account potential
  4. 04Building account plans
  5. 05Allocating time and coverage
  6. 06Growing key relationships
  7. 07Coordinating with internal teams
  8. 08Managing the sales pipeline
  9. 09Tracking results and adjusting
  10. 10Building a territory action plan

Who should attend

Sales representatives, account managers, sales supervisors and field staff responsible for a territory or a portfolio of accounts.

Dates, venues and fees

DatesVenueDaysFeeCalendarRegister
28 Sep to 2 Oct 2026Nairobi5US$1,800Closed
5 to 9 Oct 2026Dar es Salaam5US$1,800Register
12 to 16 Oct 2026Lusaka5US$1,800Register
19 to 23 Oct 2026Harare5US$1,800Register
26 to 30 Oct 2026Accra5US$1,800Register
2 to 6 Nov 2026Lagos5US$1,800Register
9 to 13 Nov 2026Dubai5US$1,800Register
16 to 20 Nov 2026Johannesburg5R18,000Register
23 to 27 Nov 2026Cape Town5R18,000Register
30 Nov to 4 Dec 2026Durban5R18,000Register
7 to 11 Dec 2026Pretoria5R18,000Register

Fees are per delegate. South African venues are priced in rand; other locations and online in US dollars. Fees exclude 15% VAT where applicable. Group bookings of three or more delegates from the same organisation qualify for a reduced rate; contact us for a quotation.

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