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Sales Management and Team Performance Leadership

Promoting a strong salesperson into a sales manager role does not automatically produce a strong leader of people. This programme develops the coaching, performance management and territory planning skills a sales manager needs to build a team that hits target consistently, handles underperformance fairly, and stays motivated through the pressure of a South African commercial environment.

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Register for this course

What you will be able to do

  • Coach individual sales representatives using observed behaviour rather than results alone.
  • Design and allocate territories that balance opportunity and workload fairly.
  • Run performance reviews that address underperformance early and constructively.
  • Set targets that are stretching but credible to the sales team.
  • Build sales meeting and reporting rhythms that create accountability without micromanagement.
  • Sustain team motivation through slow months and difficult trading conditions.

Course outline

  1. 01From top salesperson to sales leader
  2. 02Coaching conversations that change behaviour
  3. 03Territory design and fair workload allocation
  4. 04Setting targets that motivate rather than discourage
  5. 05Managing underperformance early and fairly
  6. 06Sales meeting and reporting rhythms
  7. 07Recognition and motivation on a budget
  8. 08Leading through difficult trading periods

Who should attend

Newly appointed and experienced sales managers, regional sales managers and team leaders responsible for the performance of a direct sales team.

Dates, venues and fees

DatesVenueDaysFeeCalendarRegister
28 Sep to 2 Oct 2026Johannesburg5R18,000Closed
5 to 9 Oct 2026Cape Town5R18,000Register
12 to 16 Oct 2026Durban5R18,000Register
19 to 23 Oct 2026Pretoria5R18,000Register
26 to 30 Oct 2026Nairobi5US$1,800Register
2 to 6 Nov 2026Dar es Salaam5US$1,800Register
9 to 13 Nov 2026Lusaka5US$1,800Register
16 to 20 Nov 2026Harare5US$1,800Register
23 to 27 Nov 2026Accra5US$1,800Register
30 Nov to 4 Dec 2026Lagos5US$1,800Register
7 to 11 Dec 2026Dubai5US$1,800Register

Fees are per delegate. South African venues are priced in rand; other locations and online in US dollars. Fees exclude 15% VAT where applicable. Group bookings of three or more delegates from the same organisation qualify for a reduced rate; contact us for a quotation.

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