Skip to content

Retail Store Operations and Customer Flow Management

A well run store turns foot traffic into sales through smooth operations, good staffing and a layout that guides customers naturally. This programme helps store and floor managers run the daily operation so that customers move easily, queues are controlled and staff are in the right place at the right time. It is grounded in the busy, high volume retail environments common in African towns and cities.

Ready to book? Secure your place on this programme.

Register for this course

What you will be able to do

  • Manage the daily rhythm of opening, trading and closing a store.
  • Design customer flow and layout that guides shoppers and reduces friction.
  • Schedule staff to match traffic patterns through the day and week.
  • Control queues and service points during peak periods.
  • Balance stock availability, shrinkage control and shelf presentation.
  • Use simple store metrics to improve conversion and basket size.

Course outline

  1. 01The daily rhythm of store operations
  2. 02Store layout and customer flow
  3. 03Staff scheduling against traffic patterns
  4. 04Managing queues and service points
  5. 05Stock availability and shelf presentation
  6. 06Shrinkage and loss awareness on the floor
  7. 07Serving customers during peak periods
  8. 08Store metrics, conversion and basket size

Who should attend

Store managers, floor and department supervisors, branch managers and retail team leaders responsible for the daily running of a shop floor.

Dates, venues and fees

DatesVenueDaysFeeCalendarRegister
3 to 4 Nov 2026Johannesburg2R10,000Register
4 to 5 Nov 2026Cape Town2R10,000Register
5 to 6 Nov 2026Durban2R10,000Register
9 to 10 Nov 2026Pretoria2R10,000Register
10 to 11 Nov 2026Windhoek2US$1,100Register
11 to 12 Nov 2026Gaborone2US$1,100Register
12 to 13 Nov 2026Maseru2US$1,100Register
16 to 17 Nov 2026Mbabane2US$1,100Register
17 to 18 Nov 2026Lusaka2US$1,100Register
18 to 19 Nov 2026Harare2US$1,100Register
19 to 20 Nov 2026Lilongwe2US$1,100Register
23 to 24 Nov 2026Blantyre2US$1,100Register
24 to 25 Nov 2026Mozambique2US$1,100Register
25 to 26 Nov 2026Nairobi2US$1,100Register
26 to 27 Nov 2026Dar es Salaam2US$1,100Register
30 Nov to 1 Dec 2026Kigali2US$1,100Register
1 to 2 Dec 2026Kampala2US$1,100Register
2 to 3 Dec 2026Accra2US$1,100Register
3 to 4 Dec 2026Lagos2US$1,100Register
7 to 8 Dec 2026Cairo2US$1,100Register
8 to 9 Dec 2026Mauritius2US$1,100Register
9 to 10 Dec 2026Dubai2US$1,100Register
10 to 11 Dec 2026Online2US$900Register

Fees are per delegate. South African venues are priced in rand; other locations and online in US dollars. Fees exclude 15% VAT where applicable. Group bookings of three or more delegates from the same organisation qualify for a reduced rate; contact us for a quotation.

Related courses in Sales, Marketing and Customer Service

Sales, Marketing and Customer Service

Consultative Selling and Key Account Growth

Move your sales team beyond product pitching into structured, needs led conversations that uncover real business problems.

Next session
5 to 9 Oct 2026
Venue
Johannesburg
5 day programme
FromR18,000
Sales, Marketing and Customer Service

Customer Experience and Service Recovery Excellence

Customers judge an organisation most harshly at the moment something goes wrong. Teams learn to design service journeys that hold up under...

Next session
5 to 9 Oct 2026
Venue
Dubai
5 day programme
FromR18,000
Sales, Marketing and Customer ServiceNew

Digital Marketing and WhatsApp Led Customer Engagement

Most South African customers meet a brand on a phone, on a data budget, and increasingly inside a messaging app.

Next session
29 Sep to 1 Oct 2026
Venue
Harare
3 day programme
FromR13,000
See all Sales, Marketing and Customer Service courses