Consultative Selling and Key Account Growth
Move your sales team beyond product pitching into structured, needs led conversations that uncover real business problems.
- Next session
- 5 to 9 Oct 2026
- Venue
- Johannesburg
- 5 day programme
- FromR18,000
Category management is where retailers and suppliers work together to grow whole product categories rather than fighting over individual listings. This programme teaches the discipline of managing a category as a business unit, using sales data to decide range, shelf layout and promotions. It reflects the fast growth of formal retail and the enduring importance of independent traders across African markets.
Ready to book? Secure your place on this programme.
Register for this courseCategory managers, buyers, key account managers, trade marketers and supplier sales teams working with retail and wholesale channels.
| Dates | Venue | Days | Fee | Calendar | Register |
|---|---|---|---|---|---|
| 28 to 30 Sep 2026 | Gaborone | 3 | US$1,500 | Closed | |
| 29 Sep to 1 Oct 2026 | Maseru | 3 | US$1,500 | Register | |
| 30 Sep to 2 Oct 2026 | Mbabane | 3 | US$1,500 | Register | |
| 5 to 7 Oct 2026 | Lusaka | 3 | US$1,500 | Register | |
| 6 to 8 Oct 2026 | Harare | 3 | US$1,500 | Register | |
| 7 to 9 Oct 2026 | Lilongwe | 3 | US$1,500 | Register | |
| 12 to 14 Oct 2026 | Blantyre | 3 | US$1,500 | Register | |
| 13 to 15 Oct 2026 | Mozambique | 3 | US$1,500 | Register | |
| 14 to 16 Oct 2026 | Nairobi | 3 | US$1,500 | Register | |
| 19 to 21 Oct 2026 | Dar es Salaam | 3 | US$1,500 | Register | |
| 20 to 22 Oct 2026 | Kigali | 3 | US$1,500 | Register | |
| 21 to 23 Oct 2026 | Kampala | 3 | US$1,500 | Register | |
| 26 to 28 Oct 2026 | Accra | 3 | US$1,500 | Register | |
| 27 to 29 Oct 2026 | Lagos | 3 | US$1,500 | Register | |
| 28 to 30 Oct 2026 | Cairo | 3 | US$1,500 | Register | |
| 2 to 4 Nov 2026 | Mauritius | 3 | US$1,500 | Register | |
| 3 to 5 Nov 2026 | Dubai | 3 | US$1,500 | Register | |
| 4 to 6 Nov 2026 | Online | 3 | US$900 | Register | |
| 1 to 3 Dec 2026 | Johannesburg | 3 | R13,000 | Register | |
| 2 to 4 Dec 2026 | Cape Town | 3 | R13,000 | Register | |
| 7 to 9 Dec 2026 | Durban | 3 | R13,000 | Register | |
| 8 to 10 Dec 2026 | Pretoria | 3 | R13,000 | Register | |
| 9 to 11 Dec 2026 | Windhoek | 3 | US$1,500 | Register |
Fees are per delegate. South African venues are priced in rand; other locations and online in US dollars. Fees exclude 15% VAT where applicable. Group bookings of three or more delegates from the same organisation qualify for a reduced rate; contact us for a quotation.
Move your sales team beyond product pitching into structured, needs led conversations that uncover real business problems.
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