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Retail Category Management and Shelf Space Optimisation

Category management is where retailers and suppliers work together to grow whole product categories rather than fighting over individual listings. This programme teaches the discipline of managing a category as a business unit, using sales data to decide range, shelf layout and promotions. It reflects the fast growth of formal retail and the enduring importance of independent traders across African markets.

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Register for this course

What you will be able to do

  • Define a product category and its role within the retailer's overall assortment.
  • Analyse category sales data to identify growth, decline and range gaps.
  • Build a planogram that balances shopper convenience with margin and turnover.
  • Optimise shelf space allocation using rate of sale and profitability measures.
  • Plan category promotions that grow the category rather than shifting share.
  • Structure a supplier and retailer joint business plan for a category.

Course outline

  1. 01Principles and process of category management
  2. 02Understanding shoppers and category roles
  3. 03Reading category and rate of sale data
  4. 04Assortment and range review decisions
  5. 05Planograms and shelf space allocation
  6. 06Category promotions and pricing
  7. 07Joint business planning between supplier and retailer
  8. 08Measuring category performance over time

Who should attend

Category managers, buyers, key account managers, trade marketers and supplier sales teams working with retail and wholesale channels.

Dates, venues and fees

DatesVenueDaysFeeCalendarRegister
28 to 30 Sep 2026Gaborone3US$1,500Closed
29 Sep to 1 Oct 2026Maseru3US$1,500Register
30 Sep to 2 Oct 2026Mbabane3US$1,500Register
5 to 7 Oct 2026Lusaka3US$1,500Register
6 to 8 Oct 2026Harare3US$1,500Register
7 to 9 Oct 2026Lilongwe3US$1,500Register
12 to 14 Oct 2026Blantyre3US$1,500Register
13 to 15 Oct 2026Mozambique3US$1,500Register
14 to 16 Oct 2026Nairobi3US$1,500Register
19 to 21 Oct 2026Dar es Salaam3US$1,500Register
20 to 22 Oct 2026Kigali3US$1,500Register
21 to 23 Oct 2026Kampala3US$1,500Register
26 to 28 Oct 2026Accra3US$1,500Register
27 to 29 Oct 2026Lagos3US$1,500Register
28 to 30 Oct 2026Cairo3US$1,500Register
2 to 4 Nov 2026Mauritius3US$1,500Register
3 to 5 Nov 2026Dubai3US$1,500Register
4 to 6 Nov 2026Online3US$900Register
1 to 3 Dec 2026Johannesburg3R13,000Register
2 to 4 Dec 2026Cape Town3R13,000Register
7 to 9 Dec 2026Durban3R13,000Register
8 to 10 Dec 2026Pretoria3R13,000Register
9 to 11 Dec 2026Windhoek3US$1,500Register

Fees are per delegate. South African venues are priced in rand; other locations and online in US dollars. Fees exclude 15% VAT where applicable. Group bookings of three or more delegates from the same organisation qualify for a reduced rate; contact us for a quotation.

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