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Public Relations and Corporate Reputation Management

A reputation built over years can be damaged in a single news cycle or social media storm. This programme prepares communications and marketing professionals to plan proactive media relations, prepare credible spokespeople, and manage a crisis response when things go wrong, drawing on South African media practice and the realities of fast moving public scrutiny.

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Register for this course

What you will be able to do

  • Build a proactive media relations plan that earns coverage on merit.
  • Prepare spokespeople to handle interviews, including hostile or unexpected questions.
  • Draft holding statements and messaging for use in the first hours of a crisis.
  • Coordinate internal stakeholders quickly during a reputational incident.
  • Monitor traditional and social media to detect an emerging issue early.
  • Evaluate reputational recovery after a crisis and capture lessons learned.

Course outline

  1. 01Reputation as a business asset
  2. 02Planning proactive media relations
  3. 03Preparing spokespeople for interviews
  4. 04Media monitoring and early issue detection
  5. 05The first hours of a crisis
  6. 06Holding statements and message discipline
  7. 07Coordinating internal stakeholders under pressure
  8. 08Recovery, review and lessons learned

Who should attend

Corporate communications managers, public relations practitioners, marketing managers and executives who may need to represent an organisation during a reputational crisis.

Dates, venues and fees

DatesVenueDaysFeeCalendarRegister
28 to 29 Sep 2026Durban2R10,000Closed
29 to 30 Sep 2026Pretoria2R10,000Register
30 Sep to 1 Oct 2026Windhoek2US$1,100Register
1 to 2 Oct 2026Gaborone2US$1,100Register
5 to 6 Oct 2026Maseru2US$1,100Register
6 to 7 Oct 2026Mbabane2US$1,100Register
7 to 8 Oct 2026Lusaka2US$1,100Register
8 to 9 Oct 2026Harare2US$1,100Register
12 to 13 Oct 2026Lilongwe2US$1,100Register
13 to 14 Oct 2026Blantyre2US$1,100Register
14 to 15 Oct 2026Mozambique2US$1,100Register
15 to 16 Oct 2026Nairobi2US$1,100Register
19 to 20 Oct 2026Dar es Salaam2US$1,100Register
20 to 21 Oct 2026Kigali2US$1,100Register
21 to 22 Oct 2026Kampala2US$1,100Register
22 to 23 Oct 2026Accra2US$1,100Register
26 to 27 Oct 2026Lagos2US$1,100Register
27 to 28 Oct 2026Cairo2US$1,100Register
28 to 29 Oct 2026Mauritius2US$1,100Register
29 to 30 Oct 2026Dubai2US$1,100Register
2 to 3 Nov 2026Online2US$900Register
14 to 15 Dec 2026Johannesburg2R10,000Register
17 to 18 Dec 2026Cape Town2R10,000Register

Fees are per delegate. South African venues are priced in rand; other locations and online in US dollars. Fees exclude 15% VAT where applicable. Group bookings of three or more delegates from the same organisation qualify for a reduced rate; contact us for a quotation.

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