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Podcast and Audio Marketing for African Brands

Audio is a natural fit for African audiences who commute, multitask and value storytelling and radio. This programme helps brands use podcasts, audio series and voice content to build awareness and trust with listeners. Participants learn to plan, produce and promote branded audio on a modest budget, and to measure whether it is contributing to marketing goals.

Ready to book? Secure your place on this programme.

Register for this course

What you will be able to do

  • Assess whether audio and podcasting fit a brand's audience and objectives.
  • Plan a podcast concept, format and content calendar.
  • Produce clear, professional audio using accessible and affordable tools.
  • Distribute audio across podcast platforms, social media and messaging channels.
  • Integrate host reads, sponsorships and calls to action without eroding trust.
  • Measure downloads, listens and engagement against marketing goals.

Course outline

  1. 01Why audio works for African audiences
  2. 02Choosing a podcast concept and format
  3. 03Planning episodes and a content calendar
  4. 04Recording and editing on a budget
  5. 05Distribution across platforms and channels
  6. 06Monetisation, sponsorship and brand integration
  7. 07Promoting audio content to grow listeners
  8. 08Measuring audio marketing performance

Who should attend

Content marketers, brand and communications staff, and business owners exploring audio and podcasting as a channel to reach and engage their audience.

Dates, venues and fees

DatesVenueDaysFeeCalendarRegister
19 to 20 Oct 2026Johannesburg2R10,000Register
20 to 21 Oct 2026Cape Town2R10,000Register
21 to 22 Oct 2026Durban2R10,000Register
22 to 23 Oct 2026Pretoria2R10,000Register
26 to 27 Oct 2026Windhoek2US$1,100Register
27 to 28 Oct 2026Gaborone2US$1,100Register
28 to 29 Oct 2026Maseru2US$1,100Register
29 to 30 Oct 2026Mbabane2US$1,100Register
2 to 3 Nov 2026Lusaka2US$1,100Register
3 to 4 Nov 2026Harare2US$1,100Register
4 to 5 Nov 2026Lilongwe2US$1,100Register
5 to 6 Nov 2026Blantyre2US$1,100Register
9 to 10 Nov 2026Mozambique2US$1,100Register
10 to 11 Nov 2026Nairobi2US$1,100Register
11 to 12 Nov 2026Dar es Salaam2US$1,100Register
12 to 13 Nov 2026Kigali2US$1,100Register
16 to 17 Nov 2026Kampala2US$1,100Register
17 to 18 Nov 2026Accra2US$1,100Register
18 to 19 Nov 2026Lagos2US$1,100Register
19 to 20 Nov 2026Cairo2US$1,100Register
23 to 24 Nov 2026Mauritius2US$1,100Register
24 to 25 Nov 2026Dubai2US$1,100Register
25 to 26 Nov 2026Online2US$900Register

Fees are per delegate. South African venues are priced in rand; other locations and online in US dollars. Fees exclude 15% VAT where applicable. Group bookings of three or more delegates from the same organisation qualify for a reduced rate; contact us for a quotation.

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