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Planning and Managing Public Relations Campaigns

This course guides teams through the full arc of a public relations campaign. Delegates learn to set goals, craft stories, work with media and measure the effect on reputation.

Ready to book? Secure your place on this programme.

Register for this course

What you will be able to do

  • Set clear objectives for a campaign
  • Identify audiences and key messages
  • Craft stories that earn media coverage
  • Build and manage media relationships
  • Coordinate campaign activities and timing
  • Measure results and reputation impact

Course outline

  1. 01The role of public relations
  2. 02Setting campaign goals and audiences
  3. 03Developing the campaign story
  4. 04Writing press materials
  5. 05Building media relationships
  6. 06Planning activities and timelines
  7. 07Managing spokespeople and interviews
  8. 08Using digital and social channels
  9. 09Handling difficult coverage
  10. 10Measuring campaign success

Who should attend

Public relations officers, communication staff, marketing teams and managers who plan and run campaigns to build reputation.

Dates, venues and fees

DatesVenueDaysFeeCalendarRegister
28 to 30 Sep 2026Harare3US$1,500Closed
29 Sep to 1 Oct 2026Lilongwe3US$1,500Register
30 Sep to 2 Oct 2026Blantyre3US$1,500Register
5 to 7 Oct 2026Mozambique3US$1,500Register
6 to 8 Oct 2026Nairobi3US$1,500Register
7 to 9 Oct 2026Dar es Salaam3US$1,500Register
12 to 14 Oct 2026Kigali3US$1,500Register
13 to 15 Oct 2026Kampala3US$1,500Register
14 to 16 Oct 2026Accra3US$1,500Register
19 to 21 Oct 2026Lagos3US$1,500Register
20 to 22 Oct 2026Cairo3US$1,500Register
21 to 23 Oct 2026Mauritius3US$1,500Register
26 to 28 Oct 2026Dubai3US$1,500Register
27 to 29 Oct 2026Online3US$900Register
23 to 25 Nov 2026Johannesburg3R13,000Register
24 to 26 Nov 2026Cape Town3R13,000Register
25 to 27 Nov 2026Durban3R13,000Register
30 Nov to 2 Dec 2026Pretoria3R13,000Register
1 to 3 Dec 2026Windhoek3US$1,500Register
2 to 4 Dec 2026Gaborone3US$1,500Register
7 to 9 Dec 2026Maseru3US$1,500Register
8 to 10 Dec 2026Mbabane3US$1,500Register
9 to 11 Dec 2026Lusaka3US$1,500Register

Fees are per delegate. South African venues are priced in rand; other locations and online in US dollars. Fees exclude 15% VAT where applicable. Group bookings of three or more delegates from the same organisation qualify for a reduced rate; contact us for a quotation.

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