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Paid Social Media Advertising and Performance Campaigns

Many African businesses boost posts on Facebook and Instagram without ever measuring what they get back. This programme shows marketers how to plan, target and optimise paid campaigns across Meta, TikTok and LinkedIn so that every rand or shilling spent drives measurable leads and sales. Participants work with realistic budgets, audiences and creative formats suited to local data costs and mobile first users.

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Register for this course

What you will be able to do

  • Structure paid social campaigns around clear commercial objectives and audiences.
  • Build and test audience targeting using interests, custom and lookalike segments.
  • Design mobile first ad creative and copy that suits low bandwidth African users.
  • Set budgets, bids and pacing that control cost per result across platforms.
  • Read campaign dashboards to diagnose weak ads and reallocate spend.
  • Report campaign return on ad spend in terms a business owner understands.

Course outline

  1. 01The paid social landscape across Meta, TikTok and LinkedIn
  2. 02Campaign objectives and account structure
  3. 03Audience research, custom and lookalike targeting
  4. 04Creative formats and copy for mobile first users
  5. 05Budgets, bidding and campaign pacing
  6. 06Testing, optimisation and scaling winners
  7. 07Tracking, attribution and pixel setup
  8. 08Reporting return on ad spend to management

Who should attend

Digital marketers, social media coordinators, small business owners and agency staff who run or manage paid advertising on social platforms.

Dates, venues and fees

DatesVenueDaysFeeCalendarRegister
28 to 30 Sep 2026Gaborone3US$1,500Closed
29 Sep to 1 Oct 2026Maseru3US$1,500Register
30 Sep to 2 Oct 2026Mbabane3US$1,500Register
5 to 7 Oct 2026Lusaka3US$1,500Register
6 to 8 Oct 2026Harare3US$1,500Register
7 to 9 Oct 2026Lilongwe3US$1,500Register
12 to 14 Oct 2026Blantyre3US$1,500Register
13 to 15 Oct 2026Mozambique3US$1,500Register
14 to 16 Oct 2026Nairobi3US$1,500Register
19 to 21 Oct 2026Dar es Salaam3US$1,500Register
20 to 22 Oct 2026Kigali3US$1,500Register
21 to 23 Oct 2026Kampala3US$1,500Register
26 to 28 Oct 2026Accra3US$1,500Register
27 to 29 Oct 2026Lagos3US$1,500Register
28 to 30 Oct 2026Cairo3US$1,500Register
2 to 4 Nov 2026Mauritius3US$1,500Register
3 to 5 Nov 2026Dubai3US$1,500Register
4 to 6 Nov 2026Online3US$900Register
1 to 3 Dec 2026Johannesburg3R13,000Register
2 to 4 Dec 2026Cape Town3R13,000Register
7 to 9 Dec 2026Durban3R13,000Register
8 to 10 Dec 2026Pretoria3R13,000Register
9 to 11 Dec 2026Windhoek3US$1,500Register

Fees are per delegate. South African venues are priced in rand; other locations and online in US dollars. Fees exclude 15% VAT where applicable. Group bookings of three or more delegates from the same organisation qualify for a reduced rate; contact us for a quotation.

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