Many organisations run marketing activity as a series of disconnected tactics with no plan tying spend to objectives. This programme walks marketers through building a complete annual marketing plan, from situation analysis and objectives to budgets, channels and a month by month calendar. It is grounded in the realities of African markets, where budgets are tight and every campaign must earn its keep.
Ready to book? Secure your place on this programme.
Register for this courseMarketing managers, marketing coordinators, small business owners and those newly responsible for planning and running an organisation's marketing over a full year.
| Dates | Venue | Days | Fee | Calendar | Register |
|---|---|---|---|---|---|
| 28 Sep to 2 Oct 2026 | Lusaka | 5 | US$1,800 | Closed | |
| 5 to 9 Oct 2026 | Harare | 5 | US$1,800 | Register | |
| 12 to 16 Oct 2026 | Accra | 5 | US$1,800 | Register | |
| 19 to 23 Oct 2026 | Lagos | 5 | US$1,800 | Register | |
| 26 to 30 Oct 2026 | Dubai | 5 | US$1,800 | Register | |
| 2 to 6 Nov 2026 | Johannesburg | 5 | R18,000 | Register | |
| 9 to 13 Nov 2026 | Cape Town | 5 | R18,000 | Register | |
| 16 to 20 Nov 2026 | Durban | 5 | R18,000 | Register | |
| 23 to 27 Nov 2026 | Pretoria | 5 | R18,000 | Register | |
| 30 Nov to 4 Dec 2026 | Nairobi | 5 | US$1,800 | Register | |
| 7 to 11 Dec 2026 | Dar es Salaam | 5 | US$1,800 | Register |
Fees are per delegate. South African venues are priced in rand; other locations and online in US dollars. Fees exclude 15% VAT where applicable. Group bookings of three or more delegates from the same organisation qualify for a reduced rate; contact us for a quotation.
Move your sales team beyond product pitching into structured, needs led conversations that uncover real business problems.
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