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Marketing for Healthcare and Private Medical Practices

Private clinics, hospitals and medical practices across Africa compete for patients while working within ethical and professional limits on advertising. This programme helps healthcare marketers and practice managers attract and retain patients through trust building, education and service quality rather than hype. It balances growth ambitions with the responsibility that comes with marketing health services.

Ready to book? Secure your place on this programme.

Register for this course

What you will be able to do

  • Apply ethical principles and professional limits to healthcare marketing.
  • Build patient trust through education, content and reputation management.
  • Improve the patient journey from first enquiry to follow up appointment.
  • Use digital presence, reviews and referrals to grow a practice responsibly.
  • Design communications for medical aids, corporates and community partners.
  • Measure patient acquisition, retention and satisfaction over time.

Course outline

  1. 01Ethics and limits in healthcare marketing
  2. 02Understanding patients and their concerns
  3. 03Building trust through education and content
  4. 04Digital presence, reviews and reputation
  5. 05Improving the patient experience journey
  6. 06Referrals, partnerships and community outreach
  7. 07Communicating with funders and corporates
  8. 08Measuring practice growth and patient loyalty

Who should attend

Practice managers, healthcare marketers, hospital communications staff and clinicians responsible for growing and retaining a patient base ethically.

Dates, venues and fees

DatesVenueDaysFeeCalendarRegister
28 to 29 Sep 2026Pretoria2R10,000Closed
1 to 2 Oct 2026Nairobi2US$1,100Register
7 to 8 Oct 2026Dar es Salaam2US$1,100Register
13 to 14 Oct 2026Kigali2US$1,100Register
19 to 20 Oct 2026Johannesburg2R10,000Register
21 to 22 Oct 2026Kampala2US$1,100Register
27 to 28 Oct 2026Lusaka2US$1,100Register
2 to 3 Nov 2026Harare2US$1,100Register
5 to 6 Nov 2026Accra2US$1,100Register
11 to 12 Nov 2026Lagos2US$1,100Register
18 to 19 Nov 2026Cairo2US$1,100Register
24 to 25 Nov 2026Dubai2US$1,100Register
30 Nov to 1 Dec 2026Mozambique2US$1,100Register
3 to 4 Dec 2026Mauritius2US$1,100Register
9 to 10 Dec 2026Online2US$900Register

Fees are per delegate. South African venues are priced in rand; other locations and online in US dollars. Fees exclude 15% VAT where applicable. Group bookings of three or more delegates from the same organisation qualify for a reduced rate; contact us for a quotation.

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