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Marketing Communications for Financial Services

Marketing banking, insurance and investment products means building trust and staying within tight conduct rules at the same time. This programme helps financial services marketers create clear, honest communications that attract customers without misleading them. It addresses treating customers fairly, plain language disclosure and campaigns suited to diverse African audiences and channels.

Ready to book? Secure your place on this programme.

Register for this course

What you will be able to do

  • Design financial marketing that builds trust and clarity.
  • Apply fair treatment and honest disclosure principles to campaigns.
  • Write plain language communications about complex products.
  • Segment and target financial audiences responsibly.
  • Coordinate campaigns across branch, digital and mobile channels.
  • Review communications for conduct and reputational risk before release.

Course outline

  1. 01Trust as the core of financial marketing
  2. 02Fair treatment and honest disclosure
  3. 03Plain language for complex products
  4. 04Responsible audience segmentation
  5. 05Campaigns across branch, digital and mobile
  6. 06Creative and messaging for financial products
  7. 07Compliance and reputational review
  8. 08Measuring financial marketing outcomes

Who should attend

Marketing and communications staff, product marketers and brand managers in banks, insurers, microfinance and investment firms.

Dates, venues and fees

DatesVenueDaysFeeCalendarRegister
13 to 15 Oct 2026Johannesburg3R13,000Register
14 to 16 Oct 2026Cape Town3R13,000Register
19 to 21 Oct 2026Durban3R13,000Register
20 to 22 Oct 2026Pretoria3R13,000Register
21 to 23 Oct 2026Windhoek3US$1,500Register
26 to 28 Oct 2026Gaborone3US$1,500Register
27 to 29 Oct 2026Maseru3US$1,500Register
28 to 30 Oct 2026Mbabane3US$1,500Register
2 to 4 Nov 2026Lusaka3US$1,500Register
3 to 5 Nov 2026Harare3US$1,500Register
4 to 6 Nov 2026Lilongwe3US$1,500Register
9 to 11 Nov 2026Blantyre3US$1,500Register
10 to 12 Nov 2026Mozambique3US$1,500Register
11 to 13 Nov 2026Nairobi3US$1,500Register
16 to 18 Nov 2026Dar es Salaam3US$1,500Register
17 to 19 Nov 2026Kigali3US$1,500Register
18 to 20 Nov 2026Kampala3US$1,500Register
23 to 25 Nov 2026Accra3US$1,500Register
24 to 26 Nov 2026Lagos3US$1,500Register
25 to 27 Nov 2026Cairo3US$1,500Register
30 Nov to 2 Dec 2026Mauritius3US$1,500Register
1 to 3 Dec 2026Dubai3US$1,500Register
2 to 4 Dec 2026Online3US$900Register

Fees are per delegate. South African venues are priced in rand; other locations and online in US dollars. Fees exclude 15% VAT where applicable. Group bookings of three or more delegates from the same organisation qualify for a reduced rate; contact us for a quotation.

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