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Marketing Budget Planning and Media Investment

Marketing budgets in African organisations are often set by guesswork and spent reactively, leaving teams unable to defend their spend. This programme teaches marketing managers to build a budget from objectives, allocate money across channels and campaigns, plan and buy media wisely, and track spend against results so that every rand or shilling can be justified.

Ready to book? Secure your place on this programme.

Register for this course

What you will be able to do

  • Build a marketing budget grounded in objectives, not last year plus a bit.
  • Allocate spend across channels, campaigns and the customer funnel.
  • Plan a media schedule across traditional and digital channels.
  • Negotiate and buy media to stretch a limited budget.
  • Track actual spend against budget and reallocate as needed.
  • Defend marketing investment to finance and leadership.

Course outline

  1. 01Approaches to setting a marketing budget
  2. 02Building a budget from objectives
  3. 03Allocating spend across channels and funnel
  4. 04Media planning across traditional and digital
  5. 05Media buying and negotiation basics
  6. 06Tracking spend against budget
  7. 07Reallocating for better performance
  8. 08Defending marketing investment to leadership

Who should attend

Marketing managers, brand managers and marketing coordinators responsible for planning, allocating and controlling a marketing budget and media spend.

Dates, venues and fees

DatesVenueDaysFeeCalendarRegister
28 to 29 Sep 2026Mauritius2US$1,100Closed
29 to 30 Sep 2026Dubai2US$1,100Register
30 Sep to 1 Oct 2026Online2US$900Register
11 to 12 Nov 2026Johannesburg2R10,000Register
12 to 13 Nov 2026Cape Town2R10,000Register
16 to 17 Nov 2026Durban2R10,000Register
17 to 18 Nov 2026Pretoria2R10,000Register
18 to 19 Nov 2026Windhoek2US$1,100Register
19 to 20 Nov 2026Gaborone2US$1,100Register
23 to 24 Nov 2026Maseru2US$1,100Register
24 to 25 Nov 2026Mbabane2US$1,100Register
25 to 26 Nov 2026Lusaka2US$1,100Register
26 to 27 Nov 2026Harare2US$1,100Register
30 Nov to 1 Dec 2026Lilongwe2US$1,100Register
1 to 2 Dec 2026Blantyre2US$1,100Register
2 to 3 Dec 2026Mozambique2US$1,100Register
3 to 4 Dec 2026Nairobi2US$1,100Register
7 to 8 Dec 2026Dar es Salaam2US$1,100Register
8 to 9 Dec 2026Kigali2US$1,100Register
9 to 10 Dec 2026Kampala2US$1,100Register
10 to 11 Dec 2026Accra2US$1,100Register
14 to 15 Dec 2026Lagos2US$1,100Register
17 to 18 Dec 2026Cairo2US$1,100Register

Fees are per delegate. South African venues are priced in rand; other locations and online in US dollars. Fees exclude 15% VAT where applicable. Group bookings of three or more delegates from the same organisation qualify for a reduced rate; contact us for a quotation.

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