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Marketing and Sales for Small and Medium Enterprises

Small and medium enterprises across Africa often grow through word of mouth until it runs out, then struggle to attract customers with limited budgets and no dedicated marketing staff. This programme gives owners and managers a simple, affordable system for finding customers, presenting a clear offer and turning enquiries into paying business using free and low cost channels.

Ready to book? Secure your place on this programme.

Register for this course

What you will be able to do

  • Define a clear offer and target customer for a small business.
  • Choose affordable marketing channels that fit a limited budget.
  • Create a basic online presence using social media and messaging platforms.
  • Convert enquiries into sales through simple follow up routines.
  • Set prices that cover costs and reflect the value delivered.
  • Plan a realistic month of marketing and sales activity for a small team.

Course outline

  1. 01Clarifying your offer and ideal customer
  2. 02Low cost and free marketing channels
  3. 03Building a simple online and social presence
  4. 04Getting found on WhatsApp and messaging apps
  5. 05Turning enquiries into paying customers
  6. 06Pricing for small business profitability
  7. 07Keeping customers and earning referrals
  8. 08Planning a month of marketing and sales activity

Who should attend

Owners, managers and staff of small and medium enterprises who handle their own marketing and sales and need practical results without a large budget or dedicated department.

Dates, venues and fees

DatesVenueDaysFeeCalendarRegister
28 to 30 Sep 2026Cape Town3R13,000Closed
29 Sep to 1 Oct 2026Durban3R13,000Register
30 Sep to 2 Oct 2026Pretoria3R13,000Register
5 to 7 Oct 2026Windhoek3US$1,500Register
6 to 8 Oct 2026Gaborone3US$1,500Register
7 to 9 Oct 2026Maseru3US$1,500Register
12 to 14 Oct 2026Mbabane3US$1,500Register
13 to 15 Oct 2026Lusaka3US$1,500Register
14 to 16 Oct 2026Harare3US$1,500Register
19 to 21 Oct 2026Lilongwe3US$1,500Register
20 to 22 Oct 2026Blantyre3US$1,500Register
21 to 23 Oct 2026Mozambique3US$1,500Register
26 to 28 Oct 2026Nairobi3US$1,500Register
27 to 29 Oct 2026Dar es Salaam3US$1,500Register
28 to 30 Oct 2026Kigali3US$1,500Register
2 to 4 Nov 2026Kampala3US$1,500Register
3 to 5 Nov 2026Accra3US$1,500Register
4 to 6 Nov 2026Lagos3US$1,500Register
9 to 11 Nov 2026Cairo3US$1,500Register
10 to 12 Nov 2026Mauritius3US$1,500Register
11 to 13 Nov 2026Dubai3US$1,500Register
16 to 18 Nov 2026Online3US$900Register
9 to 11 Dec 2026Johannesburg3R13,000Register

Fees are per delegate. South African venues are priced in rand; other locations and online in US dollars. Fees exclude 15% VAT where applicable. Group bookings of three or more delegates from the same organisation qualify for a reduced rate; contact us for a quotation.

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