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Integrated Marketing Campaign Planning

Marketing efforts often run as disconnected posts, adverts and promotions that fail to add up to a clear result. This programme teaches marketing teams to plan integrated campaigns with a single objective, coordinate messages across paid, owned and earned channels, manage timelines and budgets, and evaluate the campaign as a whole in African market conditions.

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Register for this course

What you will be able to do

  • Set a single measurable objective and audience for a campaign.
  • Develop a core campaign message and creative concept.
  • Coordinate messaging across paid, owned and earned channels.
  • Build a campaign timeline, budget and responsibility plan.
  • Brief creative and media suppliers clearly and efficiently.
  • Evaluate the full campaign and capture lessons for next time.

Course outline

  1. 01What makes a campaign integrated
  2. 02Setting objectives, audience and message
  3. 03Developing the creative concept
  4. 04Choosing and coordinating channels
  5. 05Timeline, budget and responsibilities
  6. 06Briefing creative and media partners
  7. 07Launching and managing the campaign
  8. 08Evaluating results and lessons learned

Who should attend

Marketing managers, brand and communications staff and campaign coordinators who plan and run marketing campaigns across multiple channels.

Dates, venues and fees

DatesVenueDaysFeeCalendarRegister
19 to 21 Oct 2026Johannesburg3R13,000Register
20 to 22 Oct 2026Cape Town3R13,000Register
21 to 23 Oct 2026Durban3R13,000Register
26 to 28 Oct 2026Pretoria3R13,000Register
27 to 29 Oct 2026Windhoek3US$1,500Register
28 to 30 Oct 2026Gaborone3US$1,500Register
2 to 4 Nov 2026Maseru3US$1,500Register
3 to 5 Nov 2026Mbabane3US$1,500Register
4 to 6 Nov 2026Lusaka3US$1,500Register
9 to 11 Nov 2026Harare3US$1,500Register
10 to 12 Nov 2026Lilongwe3US$1,500Register
11 to 13 Nov 2026Blantyre3US$1,500Register
16 to 18 Nov 2026Mozambique3US$1,500Register
17 to 19 Nov 2026Nairobi3US$1,500Register
18 to 20 Nov 2026Dar es Salaam3US$1,500Register
23 to 25 Nov 2026Kigali3US$1,500Register
24 to 26 Nov 2026Kampala3US$1,500Register
25 to 27 Nov 2026Accra3US$1,500Register
30 Nov to 2 Dec 2026Lagos3US$1,500Register
1 to 3 Dec 2026Cairo3US$1,500Register
2 to 4 Dec 2026Mauritius3US$1,500Register
7 to 9 Dec 2026Dubai3US$1,500Register
8 to 10 Dec 2026Online3US$900Register

Fees are per delegate. South African venues are priced in rand; other locations and online in US dollars. Fees exclude 15% VAT where applicable. Group bookings of three or more delegates from the same organisation qualify for a reduced rate; contact us for a quotation.

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