Skip to content

Influencer and Partnership Marketing for African Brands

African audiences increasingly trust creators and community voices more than traditional advertising, but brands that partner carelessly waste budget and risk their reputation. This programme helps marketers find the right influencers and partners, structure agreements that protect the brand, and run campaigns that reach real audiences and drive measurable action.

Ready to book? Secure your place on this programme.

Register for this course

What you will be able to do

  • Identify influencers and partners whose audience genuinely matches the brand.
  • Judge the quality of a following beyond vanity numbers such as follower counts.
  • Structure a campaign brief and agreement that protects the brand and sets expectations.
  • Negotiate fair value and deliverables with creators and partner organisations.
  • Coordinate a launch across the influencer's channels and the brand's own media.
  • Measure reach, engagement and conversion to judge the return on each partnership.

Course outline

  1. 01The rise of creator and partnership marketing in Africa
  2. 02Finding the right influencers and partners
  3. 03Assessing audience quality and fit
  4. 04Campaign briefs and brand safety
  5. 05Negotiating value and deliverables
  6. 06Coordinating launches across channels
  7. 07Disclosure and consumer protection basics
  8. 08Measuring reach, engagement and conversion

Who should attend

Brand and social media marketers, communications staff, small business owners and campaign managers who want to grow reach through creators and partner organisations.

Dates, venues and fees

DatesVenueDaysFeeCalendarRegister
14 to 15 Oct 2026Johannesburg2R10,000Register
15 to 16 Oct 2026Cape Town2R10,000Register
19 to 20 Oct 2026Durban2R10,000Register
20 to 21 Oct 2026Pretoria2R10,000Register
21 to 22 Oct 2026Windhoek2US$1,100Register
22 to 23 Oct 2026Gaborone2US$1,100Register
26 to 27 Oct 2026Maseru2US$1,100Register
27 to 28 Oct 2026Mbabane2US$1,100Register
28 to 29 Oct 2026Lusaka2US$1,100Register
29 to 30 Oct 2026Harare2US$1,100Register
2 to 3 Nov 2026Lilongwe2US$1,100Register
3 to 4 Nov 2026Blantyre2US$1,100Register
4 to 5 Nov 2026Mozambique2US$1,100Register
5 to 6 Nov 2026Nairobi2US$1,100Register
9 to 10 Nov 2026Dar es Salaam2US$1,100Register
10 to 11 Nov 2026Kigali2US$1,100Register
11 to 12 Nov 2026Kampala2US$1,100Register
12 to 13 Nov 2026Accra2US$1,100Register
16 to 17 Nov 2026Lagos2US$1,100Register
17 to 18 Nov 2026Cairo2US$1,100Register
18 to 19 Nov 2026Mauritius2US$1,100Register
19 to 20 Nov 2026Dubai2US$1,100Register
23 to 24 Nov 2026Online2US$900Register

Fees are per delegate. South African venues are priced in rand; other locations and online in US dollars. Fees exclude 15% VAT where applicable. Group bookings of three or more delegates from the same organisation qualify for a reduced rate; contact us for a quotation.

Related courses in Sales, Marketing and Customer Service

Sales, Marketing and Customer Service

Consultative Selling and Key Account Growth

Move your sales team beyond product pitching into structured, needs led conversations that uncover real business problems.

Next session
5 to 9 Oct 2026
Venue
Johannesburg
5 day programme
FromR18,000
Sales, Marketing and Customer Service

Customer Experience and Service Recovery Excellence

Customers judge an organisation most harshly at the moment something goes wrong. Teams learn to design service journeys that hold up under...

Next session
5 to 9 Oct 2026
Venue
Dubai
5 day programme
FromR18,000
Sales, Marketing and Customer ServiceNew

Digital Marketing and WhatsApp Led Customer Engagement

Most South African customers meet a brand on a phone, on a data budget, and increasingly inside a messaging app.

Next session
29 Sep to 1 Oct 2026
Venue
Harare
3 day programme
FromR13,000
See all Sales, Marketing and Customer Service courses