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Field Sales and Territory Management

Field sales representatives across South Africa often cover vast territories with little structure, spending fuel and hours on the wrong customers. This programme gives reps and their managers a disciplined method for segmenting a territory, planning efficient call cycles, and turning every store visit into a measurable step toward target across formal retail, wholesale and informal trade.

Ready to book? Secure your place on this programme.

Register for this course

What you will be able to do

  • Segment a sales territory by customer value, potential and call frequency.
  • Build a weekly journey plan that reduces travel cost and increases productive selling time.
  • Structure a store visit that moves each customer toward a clear commercial outcome.
  • Use call records and route data to identify neglected and high growth accounts.
  • Coach representatives on objection handling and closing during ride alongs.
  • Report territory performance in a way managers can act on quickly.

Course outline

  1. 01The economics of field selling in African markets
  2. 02Segmenting customers and setting call frequency
  3. 03Journey planning and route efficiency
  4. 04Structuring a productive store visit
  5. 05Objection handling and closing at the shelf
  6. 06Using call data to find growth
  7. 07Coaching reps through ride alongs
  8. 08Territory reporting and review

Who should attend

Field sales representatives, area sales managers and merchandising supervisors who manage customers across a geographic territory in consumer goods, distribution or wholesale.

Dates, venues and fees

DatesVenueDaysFeeCalendarRegister
12 to 14 Oct 2026Johannesburg3R13,000Register
13 to 15 Oct 2026Cape Town3R13,000Register
14 to 16 Oct 2026Durban3R13,000Register
19 to 21 Oct 2026Pretoria3R13,000Register
20 to 22 Oct 2026Windhoek3US$1,500Register
21 to 23 Oct 2026Gaborone3US$1,500Register
26 to 28 Oct 2026Maseru3US$1,500Register
27 to 29 Oct 2026Mbabane3US$1,500Register
28 to 30 Oct 2026Lusaka3US$1,500Register
2 to 4 Nov 2026Harare3US$1,500Register
3 to 5 Nov 2026Lilongwe3US$1,500Register
4 to 6 Nov 2026Blantyre3US$1,500Register
9 to 11 Nov 2026Mozambique3US$1,500Register
10 to 12 Nov 2026Nairobi3US$1,500Register
11 to 13 Nov 2026Dar es Salaam3US$1,500Register
16 to 18 Nov 2026Kigali3US$1,500Register
17 to 19 Nov 2026Kampala3US$1,500Register
18 to 20 Nov 2026Accra3US$1,500Register
23 to 25 Nov 2026Lagos3US$1,500Register
24 to 26 Nov 2026Cairo3US$1,500Register
25 to 27 Nov 2026Mauritius3US$1,500Register
30 Nov to 2 Dec 2026Dubai3US$1,500Register
1 to 3 Dec 2026Online3US$900Register

Fees are per delegate. South African venues are priced in rand; other locations and online in US dollars. Fees exclude 15% VAT where applicable. Group bookings of three or more delegates from the same organisation qualify for a reduced rate; contact us for a quotation.

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