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Export Marketing and Cross Border Trade Development

Expanding into other African markets is rarely as simple as replicating a South African go to market plan. This programme prepares export and business development teams to research target markets, adapt product and pricing for local conditions, navigate cross border logistics and trade documentation, and build distributor relationships that hold up once the deal is signed.

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Register for this course

What you will be able to do

  • Research a target African market's regulatory, competitive and consumer landscape.
  • Adapt product, packaging and pricing to conditions in a new market.
  • Navigate customs documentation, tariffs and cross border logistics requirements.
  • Select and structure agreements with distributors or agents in a new territory.
  • Manage foreign exchange and payment risk in cross border transactions.
  • Build a phased market entry plan with realistic timelines and budgets.

Course outline

  1. 01Why market entry plans fail
  2. 02Researching target market conditions
  3. 03Adapting product and pricing locally
  4. 04Customs, tariffs and trade documentation
  5. 05Cross border logistics and distribution
  6. 06Selecting distributors and local partners
  7. 07Managing currency and payment risk
  8. 08Building a phased entry plan

Who should attend

Export managers, business development managers, regional sales managers and executives responsible for expanding a South African business into other African markets.

Dates, venues and fees

DatesVenueDaysFeeCalendarRegister
28 Sep to 2 Oct 2026Durban5R18,000Closed
5 to 9 Oct 2026Pretoria5R18,000Register
12 to 16 Oct 2026Nairobi5US$1,800Register
19 to 23 Oct 2026Dar es Salaam5US$1,800Register
26 to 30 Oct 2026Lusaka5US$1,800Register
2 to 6 Nov 2026Harare5US$1,800Register
9 to 13 Nov 2026Accra5US$1,800Register
16 to 20 Nov 2026Lagos5US$1,800Register
23 to 27 Nov 2026Dubai5US$1,800Register
30 Nov to 4 Dec 2026Johannesburg5R18,000Register
7 to 11 Dec 2026Cape Town5R18,000Register

Fees are per delegate. South African venues are priced in rand; other locations and online in US dollars. Fees exclude 15% VAT where applicable. Group bookings of three or more delegates from the same organisation qualify for a reduced rate; contact us for a quotation.

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