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Event Marketing and Brand Activation

Launches, roadshows and activations remain powerful ways to reach African consumers directly, but poorly planned events waste budget and leave no lasting impact. This programme teaches marketing teams to plan events with clear objectives, design activations that create memorable brand experiences, and capture leads and content that keep working long after the event ends.

Ready to book? Secure your place on this programme.

Register for this course

What you will be able to do

  • Set clear objectives and success measures for a marketing event.
  • Plan event logistics, budget and supplier management end to end.
  • Design brand activations that create memorable customer experiences.
  • Integrate events with digital and social media for wider reach.
  • Capture leads and content during activations for later use.
  • Evaluate event return on investment and improve future activations.

Course outline

  1. 01Setting event objectives and audience
  2. 02Event planning, budgeting and logistics
  3. 03Designing brand activation experiences
  4. 04Supplier and venue management
  5. 05Integrating events with digital channels
  6. 06Lead capture and on site content
  7. 07On the day coordination and risk planning
  8. 08Post event follow up and return on investment

Who should attend

Marketing, brand and events staff responsible for launches, roadshows, exhibitions and activations that bring the brand face to face with customers.

Dates, venues and fees

DatesVenueDaysFeeCalendarRegister
22 to 23 Oct 2026Johannesburg2R10,000Register
26 to 27 Oct 2026Cape Town2R10,000Register
27 to 28 Oct 2026Durban2R10,000Register
28 to 29 Oct 2026Pretoria2R10,000Register
29 to 30 Oct 2026Windhoek2US$1,100Register
2 to 3 Nov 2026Gaborone2US$1,100Register
3 to 4 Nov 2026Maseru2US$1,100Register
4 to 5 Nov 2026Mbabane2US$1,100Register
5 to 6 Nov 2026Lusaka2US$1,100Register
9 to 10 Nov 2026Harare2US$1,100Register
10 to 11 Nov 2026Lilongwe2US$1,100Register
11 to 12 Nov 2026Blantyre2US$1,100Register
12 to 13 Nov 2026Mozambique2US$1,100Register
16 to 17 Nov 2026Nairobi2US$1,100Register
17 to 18 Nov 2026Dar es Salaam2US$1,100Register
18 to 19 Nov 2026Kigali2US$1,100Register
19 to 20 Nov 2026Kampala2US$1,100Register
23 to 24 Nov 2026Accra2US$1,100Register
24 to 25 Nov 2026Lagos2US$1,100Register
25 to 26 Nov 2026Cairo2US$1,100Register
26 to 27 Nov 2026Mauritius2US$1,100Register
30 Nov to 1 Dec 2026Dubai2US$1,100Register
1 to 2 Dec 2026Online2US$900Register

Fees are per delegate. South African venues are priced in rand; other locations and online in US dollars. Fees exclude 15% VAT where applicable. Group bookings of three or more delegates from the same organisation qualify for a reduced rate; contact us for a quotation.

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