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Email Marketing and Marketing Automation

Email remains one of the highest return channels available to South African marketers, yet most send occasional newsletters and wonder why results are flat. This programme shows marketing teams how to grow a permission based list, write emails that get opened and clicked, and set up automated journeys that nurture leads and win repeat business while respecting POPIA.

Ready to book? Secure your place on this programme.

Register for this course

What you will be able to do

  • Build a permission based subscriber list that complies with POPIA consent rules.
  • Segment a database so that each contact receives relevant messages.
  • Write subject lines and email copy that improve open and click through rates.
  • Design automated welcome, nurture and win back journeys for common scenarios.
  • Interpret open, click and conversion data to refine campaigns over time.
  • Set up a simple automation workflow using an affordable email platform.

Course outline

  1. 01The role of email in the marketing mix
  2. 02List building and POPIA compliant consent
  3. 03Segmentation and personalisation
  4. 04Writing emails that get opened and clicked
  5. 05Designing automated customer journeys
  6. 06Deliverability and avoiding spam traps
  7. 07Reading campaign metrics
  8. 08Building your first automation workflow

Who should attend

Marketing coordinators, digital marketers, small business owners and customer relationship staff who use or plan to use email to reach and retain customers.

Dates, venues and fees

DatesVenueDaysFeeCalendarRegister
6 to 7 Oct 2026Johannesburg2R10,000Register
7 to 8 Oct 2026Cape Town2R10,000Register
8 to 9 Oct 2026Durban2R10,000Register
12 to 13 Oct 2026Pretoria2R10,000Register
13 to 14 Oct 2026Windhoek2US$1,100Register
14 to 15 Oct 2026Gaborone2US$1,100Register
15 to 16 Oct 2026Maseru2US$1,100Register
19 to 20 Oct 2026Mbabane2US$1,100Register
20 to 21 Oct 2026Lusaka2US$1,100Register
21 to 22 Oct 2026Harare2US$1,100Register
22 to 23 Oct 2026Lilongwe2US$1,100Register
26 to 27 Oct 2026Blantyre2US$1,100Register
27 to 28 Oct 2026Mozambique2US$1,100Register
28 to 29 Oct 2026Nairobi2US$1,100Register
29 to 30 Oct 2026Dar es Salaam2US$1,100Register
2 to 3 Nov 2026Kigali2US$1,100Register
3 to 4 Nov 2026Kampala2US$1,100Register
4 to 5 Nov 2026Accra2US$1,100Register
5 to 6 Nov 2026Lagos2US$1,100Register
9 to 10 Nov 2026Cairo2US$1,100Register
10 to 11 Nov 2026Mauritius2US$1,100Register
11 to 12 Nov 2026Dubai2US$1,100Register
12 to 13 Nov 2026Online2US$900Register

Fees are per delegate. South African venues are priced in rand; other locations and online in US dollars. Fees exclude 15% VAT where applicable. Group bookings of three or more delegates from the same organisation qualify for a reduced rate; contact us for a quotation.

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