Skip to content

E-Commerce Marketing and Online Store Growth

Online selling is growing fast across Africa as more shoppers buy through websites, marketplaces and social storefronts. This programme equips marketers and store owners to attract traffic, convert browsers into buyers and grow repeat orders on platforms such as their own site, Takealot, Jumia and WhatsApp catalogues. The focus is practical growth levers that work with local payment and delivery realities.

Ready to book? Secure your place on this programme.

Register for this course

What you will be able to do

  • Map the online buying journey from first visit to repeat purchase.
  • Drive qualified traffic using search, social and marketplace listings.
  • Improve product pages and checkout to lift conversion rates.
  • Reduce cart abandonment given local payment and delivery friction.
  • Build email and messaging flows that grow repeat orders.
  • Track store metrics such as conversion, average order value and retention.

Course outline

  1. 01The African e-commerce and marketplace landscape
  2. 02Traffic sources and channel mix
  3. 03Product listings and merchandising online
  4. 04Conversion rate optimisation for stores
  5. 05Payment, delivery and trust barriers
  6. 06Retention through email and messaging flows
  7. 07Marketplace selling on Takealot and Jumia
  8. 08Store analytics and growth planning

Who should attend

E-commerce managers, digital marketers, online store owners and retail staff moving sales onto websites and marketplaces.

Dates, venues and fees

DatesVenueDaysFeeCalendarRegister
28 to 30 Sep 2026Windhoek3US$1,500Closed
29 Sep to 1 Oct 2026Gaborone3US$1,500Register
30 Sep to 2 Oct 2026Maseru3US$1,500Register
5 to 7 Oct 2026Mbabane3US$1,500Register
6 to 8 Oct 2026Lusaka3US$1,500Register
7 to 9 Oct 2026Harare3US$1,500Register
12 to 14 Oct 2026Lilongwe3US$1,500Register
13 to 15 Oct 2026Blantyre3US$1,500Register
14 to 16 Oct 2026Mozambique3US$1,500Register
19 to 21 Oct 2026Nairobi3US$1,500Register
20 to 22 Oct 2026Dar es Salaam3US$1,500Register
21 to 23 Oct 2026Kigali3US$1,500Register
26 to 28 Oct 2026Kampala3US$1,500Register
27 to 29 Oct 2026Accra3US$1,500Register
28 to 30 Oct 2026Lagos3US$1,500Register
2 to 4 Nov 2026Cairo3US$1,500Register
3 to 5 Nov 2026Mauritius3US$1,500Register
4 to 6 Nov 2026Dubai3US$1,500Register
9 to 11 Nov 2026Online3US$900Register
2 to 4 Dec 2026Johannesburg3R13,000Register
7 to 9 Dec 2026Cape Town3R13,000Register
8 to 10 Dec 2026Durban3R13,000Register
9 to 11 Dec 2026Pretoria3R13,000Register

Fees are per delegate. South African venues are priced in rand; other locations and online in US dollars. Fees exclude 15% VAT where applicable. Group bookings of three or more delegates from the same organisation qualify for a reduced rate; contact us for a quotation.

Related courses in Sales, Marketing and Customer Service

Sales, Marketing and Customer Service

Consultative Selling and Key Account Growth

Move your sales team beyond product pitching into structured, needs led conversations that uncover real business problems.

Next session
5 to 9 Oct 2026
Venue
Johannesburg
5 day programme
FromR18,000
Sales, Marketing and Customer Service

Customer Experience and Service Recovery Excellence

Customers judge an organisation most harshly at the moment something goes wrong. Teams learn to design service journeys that hold up under...

Next session
5 to 9 Oct 2026
Venue
Dubai
5 day programme
FromR18,000
Sales, Marketing and Customer ServiceNew

Digital Marketing and WhatsApp Led Customer Engagement

Most South African customers meet a brand on a phone, on a data budget, and increasingly inside a messaging app.

Next session
29 Sep to 1 Oct 2026
Venue
Harare
3 day programme
FromR13,000
See all Sales, Marketing and Customer Service courses