Skip to content

Digital Advertising Campaign Management with Google Ads

Google Ads reaches customers at the exact moment they are searching, making it one of the highest intent channels available to marketers. This programme takes participants through planning, building and optimising search, display and video campaigns on a controlled budget. It is practical throughout, with a focus on the metrics and adjustments that stop advertising spend from being wasted.

Ready to book? Secure your place on this programme.

Register for this course

What you will be able to do

  • Structure Google Ads accounts, campaigns and ad groups logically.
  • Research keywords and match types for search campaigns.
  • Write ads and build landing page alignment that improves quality.
  • Set budgets, bidding and targeting appropriate to objectives.
  • Read core metrics such as click through rate, cost per click and conversions.
  • Optimise campaigns over time to improve return on ad spend.

Course outline

  1. 01How Google Ads and paid search work
  2. 02Account, campaign and ad group structure
  3. 03Keyword research and match types
  4. 04Writing ads and landing page alignment
  5. 05Budgets, bidding and targeting
  6. 06Display and video campaign basics
  7. 07Reading metrics and conversion tracking
  8. 08Optimising for return on ad spend

Who should attend

Digital marketers, marketing officers, small business owners and agency staff who plan or manage paid search, display and video advertising on Google.

Dates, venues and fees

DatesVenueDaysFeeCalendarRegister
13 to 15 Oct 2026Johannesburg3R13,000Register
14 to 16 Oct 2026Cape Town3R13,000Register
19 to 21 Oct 2026Durban3R13,000Register
20 to 22 Oct 2026Pretoria3R13,000Register
21 to 23 Oct 2026Windhoek3US$1,500Register
26 to 28 Oct 2026Gaborone3US$1,500Register
27 to 29 Oct 2026Maseru3US$1,500Register
28 to 30 Oct 2026Mbabane3US$1,500Register
2 to 4 Nov 2026Lusaka3US$1,500Register
3 to 5 Nov 2026Harare3US$1,500Register
4 to 6 Nov 2026Lilongwe3US$1,500Register
9 to 11 Nov 2026Blantyre3US$1,500Register
10 to 12 Nov 2026Mozambique3US$1,500Register
11 to 13 Nov 2026Nairobi3US$1,500Register
16 to 18 Nov 2026Dar es Salaam3US$1,500Register
17 to 19 Nov 2026Kigali3US$1,500Register
18 to 20 Nov 2026Kampala3US$1,500Register
23 to 25 Nov 2026Accra3US$1,500Register
24 to 26 Nov 2026Lagos3US$1,500Register
25 to 27 Nov 2026Cairo3US$1,500Register
30 Nov to 2 Dec 2026Mauritius3US$1,500Register
1 to 3 Dec 2026Dubai3US$1,500Register
2 to 4 Dec 2026Online3US$900Register

Fees are per delegate. South African venues are priced in rand; other locations and online in US dollars. Fees exclude 15% VAT where applicable. Group bookings of three or more delegates from the same organisation qualify for a reduced rate; contact us for a quotation.

Related courses in Sales, Marketing and Customer Service

Sales, Marketing and Customer Service

Consultative Selling and Key Account Growth

Move your sales team beyond product pitching into structured, needs led conversations that uncover real business problems.

Next session
5 to 9 Oct 2026
Venue
Johannesburg
5 day programme
FromR18,000
Sales, Marketing and Customer Service

Customer Experience and Service Recovery Excellence

Customers judge an organisation most harshly at the moment something goes wrong. Teams learn to design service journeys that hold up under...

Next session
5 to 9 Oct 2026
Venue
Dubai
5 day programme
FromR18,000
Sales, Marketing and Customer ServiceNew

Digital Marketing and WhatsApp Led Customer Engagement

Most South African customers meet a brand on a phone, on a data budget, and increasingly inside a messaging app.

Next session
29 Sep to 1 Oct 2026
Venue
Harare
3 day programme
FromR13,000
See all Sales, Marketing and Customer Service courses