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Customer Journey Mapping and Experience Design

Organisations often improve individual touchpoints while the overall customer experience remains disjointed and frustrating. This programme teaches teams to map the full journey a customer takes across marketing, sales, service and delivery, identify the moments that matter most, and redesign those moments to reduce effort and build loyalty in African market conditions.

Ready to book? Secure your place on this programme.

Register for this course

What you will be able to do

  • Map the end to end journey a customer takes with the organisation.
  • Identify pain points and moments of truth across channels and departments.
  • Gather customer insight to validate assumptions about the journey.
  • Prioritise experience improvements by customer impact and feasibility.
  • Redesign key touchpoints to reduce customer effort and friction.
  • Build a measurement approach that tracks experience improvement over time.

Course outline

  1. 01Customer experience principles and terminology
  2. 02Identifying customer personas and segments
  3. 03Mapping stages, touchpoints and channels
  4. 04Finding pain points and moments of truth
  5. 05Gathering and validating customer insight
  6. 06Prioritising and redesigning key touchpoints
  7. 07Aligning departments around the journey
  8. 08Measuring and sustaining experience improvement

Who should attend

Customer experience managers, marketing and service professionals and process owners who want to improve how customers experience the organisation across every touchpoint.

Dates, venues and fees

DatesVenueDaysFeeCalendarRegister
28 to 30 Sep 2026Johannesburg3R13,000Closed
29 Sep to 1 Oct 2026Cape Town3R13,000Register
30 Sep to 2 Oct 2026Durban3R13,000Register
5 to 7 Oct 2026Pretoria3R13,000Register
6 to 8 Oct 2026Windhoek3US$1,500Register
7 to 9 Oct 2026Gaborone3US$1,500Register
12 to 14 Oct 2026Maseru3US$1,500Register
13 to 15 Oct 2026Mbabane3US$1,500Register
14 to 16 Oct 2026Lusaka3US$1,500Register
19 to 21 Oct 2026Harare3US$1,500Register
20 to 22 Oct 2026Lilongwe3US$1,500Register
21 to 23 Oct 2026Blantyre3US$1,500Register
26 to 28 Oct 2026Mozambique3US$1,500Register
27 to 29 Oct 2026Nairobi3US$1,500Register
28 to 30 Oct 2026Dar es Salaam3US$1,500Register
2 to 4 Nov 2026Kigali3US$1,500Register
3 to 5 Nov 2026Kampala3US$1,500Register
4 to 6 Nov 2026Accra3US$1,500Register
9 to 11 Nov 2026Lagos3US$1,500Register
10 to 12 Nov 2026Cairo3US$1,500Register
11 to 13 Nov 2026Mauritius3US$1,500Register
16 to 18 Nov 2026Dubai3US$1,500Register
17 to 19 Nov 2026Online3US$900Register

Fees are per delegate. South African venues are priced in rand; other locations and online in US dollars. Fees exclude 15% VAT where applicable. Group bookings of three or more delegates from the same organisation qualify for a reduced rate; contact us for a quotation.

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