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Customer Experience Management Fundamentals

This programme gives teams a structured way to design and improve the experiences customers have with an organisation. Delegates learn to understand expectations, close service gaps and build loyalty.

Ready to book? Secure your place on this programme.

Register for this course

What you will be able to do

  • Define what customer experience means for your business
  • Identify the moments that matter to customers
  • Close gaps between expectation and delivery
  • Embed a service mindset across teams
  • Use feedback to drive improvement
  • Link experience quality to business results

Course outline

  1. 01Foundations of customer experience
  2. 02Understanding customer expectations
  3. 03Identifying key moments and touchpoints
  4. 04Diagnosing service gaps
  5. 05Building a service culture
  6. 06Collecting and acting on feedback
  7. 07Aligning processes with customer needs
  8. 08Recovering from service failures
  9. 09Measuring experience and loyalty
  10. 10Building an improvement roadmap

Who should attend

Service managers, customer experience officers, operations leads and frontline supervisors responsible for how customers are treated.

Dates, venues and fees

DatesVenueDaysFeeCalendarRegister
28 to 30 Sep 2026Kampala3US$1,500Closed
29 Sep to 1 Oct 2026Accra3US$1,500Register
30 Sep to 2 Oct 2026Lagos3US$1,500Register
5 to 7 Oct 2026Cairo3US$1,500Register
6 to 8 Oct 2026Mauritius3US$1,500Register
7 to 9 Oct 2026Dubai3US$1,500Register
12 to 14 Oct 2026Online3US$900Register
4 to 6 Nov 2026Johannesburg3R13,000Register
9 to 11 Nov 2026Cape Town3R13,000Register
10 to 12 Nov 2026Durban3R13,000Register
11 to 13 Nov 2026Pretoria3R13,000Register
16 to 18 Nov 2026Windhoek3US$1,500Register
17 to 19 Nov 2026Gaborone3US$1,500Register
18 to 20 Nov 2026Maseru3US$1,500Register
23 to 25 Nov 2026Mbabane3US$1,500Register
24 to 26 Nov 2026Lusaka3US$1,500Register
25 to 27 Nov 2026Harare3US$1,500Register
30 Nov to 2 Dec 2026Lilongwe3US$1,500Register
1 to 3 Dec 2026Blantyre3US$1,500Register
2 to 4 Dec 2026Mozambique3US$1,500Register
7 to 9 Dec 2026Nairobi3US$1,500Register
8 to 10 Dec 2026Dar es Salaam3US$1,500Register
9 to 11 Dec 2026Kigali3US$1,500Register

Fees are per delegate. South African venues are priced in rand; other locations and online in US dollars. Fees exclude 15% VAT where applicable. Group bookings of three or more delegates from the same organisation qualify for a reduced rate; contact us for a quotation.

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