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Conversational Commerce and WhatsApp Business Selling

Across Africa, buying and selling increasingly happens inside chat apps rather than on websites. This programme shows sales and marketing teams how to run a professional selling operation on WhatsApp Business and similar channels, from catalogues and quick replies to order taking and follow up. It focuses on turning everyday conversations into repeatable sales without losing the personal touch customers value.

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Register for this course

What you will be able to do

  • Set up a WhatsApp Business profile, catalogue and quick reply library.
  • Structure a conversational sales flow from greeting to order confirmation.
  • Handle enquiries, objections and payment discussions within chat.
  • Use broadcast lists and labels to manage leads and repeat customers responsibly.
  • Coordinate chat selling with stock, delivery and after sales support.
  • Measure response times, conversion and repeat purchase from chat channels.

Course outline

  1. 01The rise of conversational commerce in Africa
  2. 02Setting up WhatsApp Business the professional way
  3. 03Building a catalogue and quick reply toolkit
  4. 04The conversational sales conversation flow
  5. 05Handling objections and closing in chat
  6. 06Managing leads with labels and broadcasts
  7. 07Linking chat to stock, payment and delivery
  8. 08Tracking performance and repeat business

Who should attend

Sales representatives, small business owners, telesales agents and customer facing staff who sell or take orders through WhatsApp and other messaging platforms.

Dates, venues and fees

DatesVenueDaysFeeCalendarRegister
15 to 16 Oct 2026Johannesburg2R10,000Register
19 to 20 Oct 2026Cape Town2R10,000Register
20 to 21 Oct 2026Durban2R10,000Register
21 to 22 Oct 2026Pretoria2R10,000Register
22 to 23 Oct 2026Windhoek2US$1,100Register
26 to 27 Oct 2026Gaborone2US$1,100Register
27 to 28 Oct 2026Maseru2US$1,100Register
28 to 29 Oct 2026Mbabane2US$1,100Register
29 to 30 Oct 2026Lusaka2US$1,100Register
2 to 3 Nov 2026Harare2US$1,100Register
3 to 4 Nov 2026Lilongwe2US$1,100Register
4 to 5 Nov 2026Blantyre2US$1,100Register
5 to 6 Nov 2026Mozambique2US$1,100Register
9 to 10 Nov 2026Nairobi2US$1,100Register
10 to 11 Nov 2026Dar es Salaam2US$1,100Register
11 to 12 Nov 2026Kigali2US$1,100Register
12 to 13 Nov 2026Kampala2US$1,100Register
16 to 17 Nov 2026Accra2US$1,100Register
17 to 18 Nov 2026Lagos2US$1,100Register
18 to 19 Nov 2026Cairo2US$1,100Register
19 to 20 Nov 2026Mauritius2US$1,100Register
23 to 24 Nov 2026Dubai2US$1,100Register
24 to 25 Nov 2026Online2US$900Register

Fees are per delegate. South African venues are priced in rand; other locations and online in US dollars. Fees exclude 15% VAT where applicable. Group bookings of three or more delegates from the same organisation qualify for a reduced rate; contact us for a quotation.

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