African consumers make purchase decisions shaped by income volatility, family influence, mobile-first habits and strong community networks. This programme helps marketers move beyond guesswork by understanding the psychology behind how people notice, evaluate and choose brands. Participants learn to apply behavioural insight to segmentation, messaging and campaign design that genuinely shifts buying behaviour.
Ready to book? Secure your place on this programme.
Register for this courseMarketing officers, brand and product managers, campaign planners and researchers who want to ground their decisions in how customers actually think and behave.
| Dates | Venue | Days | Fee | Calendar | Register |
|---|---|---|---|---|---|
| 28 to 30 Sep 2026 | Mbabane | 3 | US$1,500 | Closed | |
| 29 Sep to 1 Oct 2026 | Lusaka | 3 | US$1,500 | Register | |
| 30 Sep to 2 Oct 2026 | Harare | 3 | US$1,500 | Register | |
| 5 to 7 Oct 2026 | Lilongwe | 3 | US$1,500 | Register | |
| 6 to 8 Oct 2026 | Blantyre | 3 | US$1,500 | Register | |
| 7 to 9 Oct 2026 | Mozambique | 3 | US$1,500 | Register | |
| 12 to 14 Oct 2026 | Nairobi | 3 | US$1,500 | Register | |
| 13 to 15 Oct 2026 | Dar es Salaam | 3 | US$1,500 | Register | |
| 14 to 16 Oct 2026 | Kigali | 3 | US$1,500 | Register | |
| 19 to 21 Oct 2026 | Kampala | 3 | US$1,500 | Register | |
| 20 to 22 Oct 2026 | Accra | 3 | US$1,500 | Register | |
| 21 to 23 Oct 2026 | Lagos | 3 | US$1,500 | Register | |
| 26 to 28 Oct 2026 | Cairo | 3 | US$1,500 | Register | |
| 27 to 29 Oct 2026 | Mauritius | 3 | US$1,500 | Register | |
| 28 to 30 Oct 2026 | Dubai | 3 | US$1,500 | Register | |
| 2 to 4 Nov 2026 | Online | 3 | US$900 | Register | |
| 25 to 27 Nov 2026 | Johannesburg | 3 | R13,000 | Register | |
| 30 Nov to 2 Dec 2026 | Cape Town | 3 | R13,000 | Register | |
| 1 to 3 Dec 2026 | Durban | 3 | R13,000 | Register | |
| 2 to 4 Dec 2026 | Pretoria | 3 | R13,000 | Register | |
| 7 to 9 Dec 2026 | Windhoek | 3 | US$1,500 | Register | |
| 8 to 10 Dec 2026 | Gaborone | 3 | US$1,500 | Register | |
| 9 to 11 Dec 2026 | Maseru | 3 | US$1,500 | Register |
Fees are per delegate. South African venues are priced in rand; other locations and online in US dollars. Fees exclude 15% VAT where applicable. Group bookings of three or more delegates from the same organisation qualify for a reduced rate; contact us for a quotation.
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