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Community Management and Brand Advocacy on Social Platforms

Building an engaged community around a brand creates loyal customers who defend and recommend it, which is far more valuable than passive followers. This programme teaches community managers how to grow, moderate and energise online communities across social platforms and messaging groups. It covers the daily craft of conversation, the handling of criticism and the cultivation of genuine brand advocates.

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Register for this course

What you will be able to do

  • Define the purpose and value of a brand community.
  • Grow and welcome members across social platforms and messaging groups.
  • Spark and sustain conversation that keeps a community active.
  • Moderate discussions and handle conflict and criticism calmly.
  • Identify and nurture brand advocates and user generated content.
  • Measure community health beyond simple follower counts.

Course outline

  1. 01Community versus audience and why it matters
  2. 02Growing and welcoming members
  3. 03Sparking and sustaining conversation
  4. 04Moderation and community guidelines
  5. 05Handling criticism and conflict
  6. 06Nurturing advocates and user content
  7. 07Coordinating community with campaigns
  8. 08Measuring community health

Who should attend

Community managers, social media and content staff, and customer engagement teams responsible for building and sustaining online communities around a brand.

Dates, venues and fees

DatesVenueDaysFeeCalendarRegister
28 to 29 Sep 2026Online2US$900Closed
9 to 10 Nov 2026Johannesburg2R10,000Register
10 to 11 Nov 2026Cape Town2R10,000Register
11 to 12 Nov 2026Durban2R10,000Register
12 to 13 Nov 2026Pretoria2R10,000Register
16 to 17 Nov 2026Windhoek2US$1,100Register
17 to 18 Nov 2026Gaborone2US$1,100Register
18 to 19 Nov 2026Maseru2US$1,100Register
19 to 20 Nov 2026Mbabane2US$1,100Register
23 to 24 Nov 2026Lusaka2US$1,100Register
24 to 25 Nov 2026Harare2US$1,100Register
25 to 26 Nov 2026Lilongwe2US$1,100Register
26 to 27 Nov 2026Blantyre2US$1,100Register
30 Nov to 1 Dec 2026Mozambique2US$1,100Register
1 to 2 Dec 2026Nairobi2US$1,100Register
2 to 3 Dec 2026Dar es Salaam2US$1,100Register
3 to 4 Dec 2026Kigali2US$1,100Register
7 to 8 Dec 2026Kampala2US$1,100Register
8 to 9 Dec 2026Accra2US$1,100Register
9 to 10 Dec 2026Lagos2US$1,100Register
10 to 11 Dec 2026Cairo2US$1,100Register
14 to 15 Dec 2026Mauritius2US$1,100Register
17 to 18 Dec 2026Dubai2US$1,100Register

Fees are per delegate. South African venues are priced in rand; other locations and online in US dollars. Fees exclude 15% VAT where applicable. Group bookings of three or more delegates from the same organisation qualify for a reduced rate; contact us for a quotation.

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