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Commercial Negotiation Skills for Sales Professionals

Procurement teams across South Africa are trained to negotiate hard, and sales professionals who rely on discounting alone lose margin they never recover. This programme builds a structured negotiation method covering preparation, trading concessions, handling pressure tactics and closing terms that protect price and relationship. Delegates practise on realistic commercial scenarios drawn from local business.

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What you will be able to do

  • Prepare a negotiation plan that defines walk away points and priority trade offs.
  • Trade concessions systematically instead of discounting to close a deal.
  • Recognise and counter common procurement pressure tactics without damaging the relationship.
  • Separate positions from underlying interests to find workable settlement options.
  • Handle multi party and team based negotiations with a clear internal mandate.
  • Close agreements with terms that are documented, understood and defensible later.

Course outline

  1. 01Why negotiation is not just discounting
  2. 02Preparation and setting your mandate
  3. 03Interests, positions and trade offs
  4. 04Concession trading techniques and sequencing
  5. 05Countering procurement pressure tactics
  6. 06Negotiating in teams and multi party deals
  7. 07Closing and documenting agreed terms
  8. 08Practice negotiations and structured feedback

Who should attend

Account managers, business development managers, sales executives and anyone who regularly negotiates price, terms or contracts with customers or suppliers.

Dates, venues and fees

DatesVenueDaysFeeCalendarRegister
28 to 30 Sep 2026Maseru3US$1,500Closed
29 Sep to 1 Oct 2026Mbabane3US$1,500Register
30 Sep to 2 Oct 2026Lusaka3US$1,500Register
5 to 7 Oct 2026Harare3US$1,500Register
6 to 8 Oct 2026Lilongwe3US$1,500Register
7 to 9 Oct 2026Blantyre3US$1,500Register
12 to 14 Oct 2026Mozambique3US$1,500Register
13 to 15 Oct 2026Nairobi3US$1,500Register
14 to 16 Oct 2026Dar es Salaam3US$1,500Register
19 to 21 Oct 2026Kigali3US$1,500Register
20 to 22 Oct 2026Kampala3US$1,500Register
21 to 23 Oct 2026Accra3US$1,500Register
26 to 28 Oct 2026Lagos3US$1,500Register
27 to 29 Oct 2026Cairo3US$1,500Register
28 to 30 Oct 2026Mauritius3US$1,500Register
2 to 4 Nov 2026Dubai3US$1,500Register
3 to 5 Nov 2026Online3US$900Register
30 Nov to 2 Dec 2026Johannesburg3R13,000Register
1 to 3 Dec 2026Cape Town3R13,000Register
2 to 4 Dec 2026Durban3R13,000Register
7 to 9 Dec 2026Pretoria3R13,000Register
8 to 10 Dec 2026Windhoek3US$1,500Register
9 to 11 Dec 2026Gaborone3US$1,500Register

Fees are per delegate. South African venues are priced in rand; other locations and online in US dollars. Fees exclude 15% VAT where applicable. Group bookings of three or more delegates from the same organisation qualify for a reduced rate; contact us for a quotation.

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