Skip to content

Business Development Strategy, Pricing and Winning Proposals

The strategic side of business development, covering how to choose where to compete, price to reflect value, and write proposals that win. Delegates leave able to build a growth strategy and turn it into offers clients accept.

Ready to book? Secure your place on this programme.

Register for this course

What you will be able to do

  • Set a business development strategy aligned to company goals
  • Choose the markets and segments where you can win
  • Build a value proposition that stands apart from competitors
  • Price to reflect value rather than defaulting to discounts
  • Structure proposals that address what the client actually cares about
  • Present and defend an offer with confidence

Course outline

  1. 01Linking business development strategy to business goals
  2. 02Analysing the market and choosing where to compete
  3. 03Building and testing a value proposition
  4. 04Pricing models and the psychology of price
  5. 05Pricing to value and avoiding the discount trap
  6. 06Structuring a persuasive proposal
  7. 07Writing clearly for a busy decision maker
  8. 08Presenting and defending the proposal
  9. 09Handling objections and negotiating terms
  10. 10Reviewing wins and losses to improve the next bid

Who should attend

Business development and sales leaders, proposal and bid professionals, and owners who shape pricing and go-to-market decisions.

Dates, venues and fees

DatesVenueDaysFeeCalendarRegister
28 to 30 Sep 2026Johannesburg3R13,000Closed
29 Sep to 1 Oct 2026Cape Town3R13,000Register
30 Sep to 2 Oct 2026Durban3R13,000Register
5 to 7 Oct 2026Pretoria3R13,000Register
6 to 8 Oct 2026Windhoek3US$1,500Register
7 to 9 Oct 2026Gaborone3US$1,500Register
12 to 14 Oct 2026Maseru3US$1,500Register
13 to 15 Oct 2026Mbabane3US$1,500Register
14 to 16 Oct 2026Lusaka3US$1,500Register
19 to 21 Oct 2026Harare3US$1,500Register
20 to 22 Oct 2026Lilongwe3US$1,500Register
21 to 23 Oct 2026Blantyre3US$1,500Register
26 to 28 Oct 2026Mozambique3US$1,500Register
27 to 29 Oct 2026Nairobi3US$1,500Register
28 to 30 Oct 2026Dar es Salaam3US$1,500Register
2 to 4 Nov 2026Kigali3US$1,500Register
3 to 5 Nov 2026Kampala3US$1,500Register
4 to 6 Nov 2026Accra3US$1,500Register
9 to 11 Nov 2026Lagos3US$1,500Register
10 to 12 Nov 2026Cairo3US$1,500Register
11 to 13 Nov 2026Mauritius3US$1,500Register
16 to 18 Nov 2026Dubai3US$1,500Register
17 to 19 Nov 2026Online3US$900Register

Fees are per delegate. South African venues are priced in rand; other locations and online in US dollars. Fees exclude 15% VAT where applicable. Group bookings of three or more delegates from the same organisation qualify for a reduced rate; contact us for a quotation.

Related courses in Sales, Marketing and Customer Service

Sales, Marketing and Customer Service

Consultative Selling and Key Account Growth

Move your sales team beyond product pitching into structured, needs led conversations that uncover real business problems.

Next session
5 to 9 Oct 2026
Venue
Johannesburg
5 day programme
FromR18,000
Sales, Marketing and Customer Service

Customer Experience and Service Recovery Excellence

Customers judge an organisation most harshly at the moment something goes wrong. Teams learn to design service journeys that hold up under...

Next session
5 to 9 Oct 2026
Venue
Dubai
5 day programme
FromR18,000
Sales, Marketing and Customer ServiceNew

Digital Marketing and WhatsApp Led Customer Engagement

Most South African customers meet a brand on a phone, on a data budget, and increasingly inside a messaging app.

Next session
29 Sep to 1 Oct 2026
Venue
Harare
3 day programme
FromR13,000
See all Sales, Marketing and Customer Service courses