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Business Development and Key Account Excellence

How to win new business and grow the accounts that matter most. Delegates learn to identify strategic accounts, build the relationships that protect them, and expand each one into a long term source of revenue.

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Register for this course

What you will be able to do

  • Identify which accounts are strategic and worth extra investment
  • Map the decision makers and influencers inside a key account
  • Build an account plan that sets clear growth objectives
  • Deepen relationships across a client organisation, not just one contact
  • Spot and develop opportunities to expand each account
  • Protect key accounts against competitors and churn

Course outline

  1. 01The difference between new business and key account growth
  2. 02Selecting and segmenting your key accounts
  3. 03Mapping the buying centre and stakeholders
  4. 04Building the account plan and growth objectives
  5. 05Relationship strategies across the client organisation
  6. 06Uncovering needs and expanding the relationship
  7. 07Value creation and becoming a trusted partner
  8. 08Handling competition and protecting the account
  9. 09Reviewing account health and forecasting growth
  10. 10Putting the account plan into action

Who should attend

Key account managers, business development professionals and sales managers responsible for high value client relationships.

Dates, venues and fees

DatesVenueDaysFeeCalendarRegister
28 to 30 Sep 2026Cape Town3R13,000Closed
29 Sep to 1 Oct 2026Durban3R13,000Register
30 Sep to 2 Oct 2026Pretoria3R13,000Register
5 to 7 Oct 2026Windhoek3US$1,500Register
6 to 8 Oct 2026Gaborone3US$1,500Register
7 to 9 Oct 2026Maseru3US$1,500Register
12 to 14 Oct 2026Mbabane3US$1,500Register
13 to 15 Oct 2026Lusaka3US$1,500Register
14 to 16 Oct 2026Harare3US$1,500Register
19 to 21 Oct 2026Lilongwe3US$1,500Register
20 to 22 Oct 2026Blantyre3US$1,500Register
21 to 23 Oct 2026Mozambique3US$1,500Register
26 to 28 Oct 2026Nairobi3US$1,500Register
27 to 29 Oct 2026Dar es Salaam3US$1,500Register
28 to 30 Oct 2026Kigali3US$1,500Register
2 to 4 Nov 2026Kampala3US$1,500Register
3 to 5 Nov 2026Accra3US$1,500Register
4 to 6 Nov 2026Lagos3US$1,500Register
9 to 11 Nov 2026Cairo3US$1,500Register
10 to 12 Nov 2026Mauritius3US$1,500Register
11 to 13 Nov 2026Dubai3US$1,500Register
16 to 18 Nov 2026Online3US$900Register
9 to 11 Dec 2026Johannesburg3R13,000Register

Fees are per delegate. South African venues are priced in rand; other locations and online in US dollars. Fees exclude 15% VAT where applicable. Group bookings of three or more delegates from the same organisation qualify for a reduced rate; contact us for a quotation.

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