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Brand Management and Marketing Strategy

This programme connects brand thinking with practical marketing planning. Delegates learn to define positioning, protect brand equity and build campaigns that support commercial goals.

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Register for this course

What you will be able to do

  • Define a clear brand position and promise
  • Align marketing plans with business strategy
  • Protect and grow brand equity over time
  • Segment markets and target the right audiences
  • Plan integrated campaigns across channels
  • Measure brand health and marketing results

Course outline

  1. 01What a brand is and why it matters
  2. 02Defining positioning and brand promise
  3. 03Understanding the market and the audience
  4. 04Building the marketing strategy
  5. 05Brand identity and consistency
  6. 06Planning integrated campaigns
  7. 07Managing brand equity and reputation
  8. 08Pricing and value in the brand mix
  9. 09Measuring brand and campaign performance
  10. 10Building a twelve month marketing plan

Who should attend

Marketing managers, brand officers, product leads and business owners who shape brand direction and marketing investment.

Dates, venues and fees

DatesVenueDaysFeeCalendarRegister
28 Sep to 2 Oct 2026Accra5US$1,800Closed
5 to 9 Oct 2026Lagos5US$1,800Register
12 to 16 Oct 2026Dubai5US$1,800Register
19 to 23 Oct 2026Johannesburg5R18,000Register
26 to 30 Oct 2026Cape Town5R18,000Register
2 to 6 Nov 2026Durban5R18,000Register
9 to 13 Nov 2026Pretoria5R18,000Register
16 to 20 Nov 2026Nairobi5US$1,800Register
23 to 27 Nov 2026Dar es Salaam5US$1,800Register
30 Nov to 4 Dec 2026Lusaka5US$1,800Register
7 to 11 Dec 2026Harare5US$1,800Register

Fees are per delegate. South African venues are priced in rand; other locations and online in US dollars. Fees exclude 15% VAT where applicable. Group bookings of three or more delegates from the same organisation qualify for a reduced rate; contact us for a quotation.

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