Marketing a technical product or industrial service to other businesses works differently from marketing to consumers, yet many teams still borrow consumer tactics that fall flat. This programme teaches marketers and technical sales support staff to generate qualified leads for long sales cycles, align marketing content with a multi stakeholder buying process, and prove marketing's contribution to closed deals.
Ready to book? Secure your place on this programme.
Register for this courseMarketing managers, marketing coordinators, technical sales support staff and business development professionals in industrial, engineering and technology businesses selling to other organisations.
| Dates | Venue | Days | Fee | Calendar | Register |
|---|---|---|---|---|---|
| 6 to 8 Oct 2026 | Johannesburg | 3 | R13,000 | Register | |
| 7 to 9 Oct 2026 | Cape Town | 3 | R13,000 | Register | |
| 12 to 14 Oct 2026 | Durban | 3 | R13,000 | Register | |
| 13 to 15 Oct 2026 | Pretoria | 3 | R13,000 | Register | |
| 14 to 16 Oct 2026 | Windhoek | 3 | US$1,500 | Register | |
| 19 to 21 Oct 2026 | Gaborone | 3 | US$1,500 | Register | |
| 20 to 22 Oct 2026 | Maseru | 3 | US$1,500 | Register | |
| 21 to 23 Oct 2026 | Mbabane | 3 | US$1,500 | Register | |
| 26 to 28 Oct 2026 | Lusaka | 3 | US$1,500 | Register | |
| 27 to 29 Oct 2026 | Harare | 3 | US$1,500 | Register | |
| 28 to 30 Oct 2026 | Lilongwe | 3 | US$1,500 | Register | |
| 2 to 4 Nov 2026 | Blantyre | 3 | US$1,500 | Register | |
| 3 to 5 Nov 2026 | Mozambique | 3 | US$1,500 | Register | |
| 4 to 6 Nov 2026 | Nairobi | 3 | US$1,500 | Register | |
| 9 to 11 Nov 2026 | Dar es Salaam | 3 | US$1,500 | Register | |
| 10 to 12 Nov 2026 | Kigali | 3 | US$1,500 | Register | |
| 11 to 13 Nov 2026 | Kampala | 3 | US$1,500 | Register | |
| 16 to 18 Nov 2026 | Accra | 3 | US$1,500 | Register | |
| 17 to 19 Nov 2026 | Lagos | 3 | US$1,500 | Register | |
| 18 to 20 Nov 2026 | Cairo | 3 | US$1,500 | Register | |
| 23 to 25 Nov 2026 | Mauritius | 3 | US$1,500 | Register | |
| 24 to 26 Nov 2026 | Dubai | 3 | US$1,500 | Register | |
| 25 to 27 Nov 2026 | Online | 3 | US$900 | Register |
Fees are per delegate. South African venues are priced in rand; other locations and online in US dollars. Fees exclude 15% VAT where applicable. Group bookings of three or more delegates from the same organisation qualify for a reduced rate; contact us for a quotation.
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