Skip to content

Writing Persuasive Marketing and Sales Copy for Business Teams

Marketing and sales teams across African markets write flyers, product descriptions, landing pages and campaign messages that must persuade busy, sceptical readers to act. Weak copy wastes advertising spend and lets strong products go unnoticed. This course teaches the principles of persuasive copywriting and applies them to the everyday materials business teams produce.

Ready to book? Secure your place on this programme.

Register for this course

What you will be able to do

  • Apply persuasion principles that move readers from interest to action.
  • Write headlines and openings that capture attention immediately.
  • Turn product features into benefits that matter to the customer.
  • Craft clear calls to action that prompt a response.
  • Adapt copy for print, web, email and mobile channels.
  • Test and refine copy based on how audiences respond.

Course outline

  1. 01How Persuasion Works in Copy
  2. 02Understanding the Customer and Their Motivation
  3. 03Headlines and Openings That Grab Attention
  4. 04Turning Features into Benefits
  5. 05Writing Calls to Action
  6. 06Adapting Copy Across Channels
  7. 07Testing and Improving Copy
  8. 08Copywriting Workshop

Who should attend

This course is aimed at marketing, sales, brand and communications staff, and business owners who write promotional and sales copy.

Dates, venues and fees

DatesVenueDaysFeeCalendarRegister
28 to 29 Sep 2026Accra2US$1,100Closed
29 to 30 Sep 2026Lagos2US$1,100Register
30 Sep to 1 Oct 2026Cairo2US$1,100Register
1 to 2 Oct 2026Mauritius2US$1,100Register
5 to 6 Oct 2026Dubai2US$1,100Register
6 to 7 Oct 2026Online2US$900Register
17 to 18 Nov 2026Johannesburg2R10,000Register
18 to 19 Nov 2026Cape Town2R10,000Register
19 to 20 Nov 2026Durban2R10,000Register
23 to 24 Nov 2026Pretoria2R10,000Register
24 to 25 Nov 2026Windhoek2US$1,100Register
25 to 26 Nov 2026Gaborone2US$1,100Register
26 to 27 Nov 2026Maseru2US$1,100Register
30 Nov to 1 Dec 2026Mbabane2US$1,100Register
1 to 2 Dec 2026Lusaka2US$1,100Register
2 to 3 Dec 2026Harare2US$1,100Register
3 to 4 Dec 2026Lilongwe2US$1,100Register
7 to 8 Dec 2026Blantyre2US$1,100Register
8 to 9 Dec 2026Mozambique2US$1,100Register
9 to 10 Dec 2026Nairobi2US$1,100Register
10 to 11 Dec 2026Dar es Salaam2US$1,100Register
14 to 15 Dec 2026Kigali2US$1,100Register
17 to 18 Dec 2026Kampala2US$1,100Register

Fees are per delegate. South African venues are priced in rand; other locations and online in US dollars. Fees exclude 15% VAT where applicable. Group bookings of three or more delegates from the same organisation qualify for a reduced rate; contact us for a quotation.

Related courses in Business Communication and Report Writing

Business Communication and Report Writing

Report Writing for Technical and Operational Teams

Most operational reports die in an inbox because the finding is buried on page four. This course rebuilds the way engineers...

Next session
5 to 9 Oct 2026
Venue
Durban
5 day programme
FromR18,000
Business Communication and Report Writing

Persuasive Business Writing and Email Discipline

Write the email that gets a decision instead of three rounds of clarification. Delegates work through tone...

Next session
21 to 23 Oct 2026
Venue
Johannesburg
3 day programme
FromR13,000
Business Communication and Report Writing

Minute Taking and Meeting Records

A committee resolution is challenged six months later and the only record is a set of notes nobody can follow.

Next session
19 to 20 Oct 2026
Venue
Johannesburg
2 day programme
FromR10,000
See all Business Communication and Report Writing courses