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White Paper and Thought Leadership Writing for Professionals

African firms increasingly compete on credibility, and a well argued white paper or opinion piece can win trust long before a sales conversation begins. This course shows professionals how to turn expertise and market knowledge into authoritative long form documents that position their organisation as a leader. Delegates practise building a clear argument, supporting it with local evidence, and writing in a voice that informs rather than sells.

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Register for this course

What you will be able to do

  • Distinguish between a white paper, an opinion piece and a marketing brochure.
  • Research and structure an argument supported by credible African market evidence.
  • Write an opening that frames a problem your reader already recognises.
  • Develop a logical flow from problem to insight to practical recommendation.
  • Apply an authoritative tone that builds trust without overt selling.
  • Edit a long form document for clarity, accuracy and professional polish.

Course outline

  1. 01What Makes a White Paper Persuasive
  2. 02Choosing a Topic That Matters to Your Audience
  3. 03Researching and Verifying Local Evidence
  4. 04Structuring the Argument for Flow
  5. 05Writing an Opening That Earns Attention
  6. 06Voice, Tone and Authority
  7. 07Visuals, Data and Supporting Exhibits
  8. 08Editing, Review and Publication Readiness

Who should attend

This course suits consultants, subject matter experts, marketing professionals and senior managers who want to publish credible thought leadership content on behalf of their organisation.

Dates, venues and fees

DatesVenueDaysFeeCalendarRegister
28 to 30 Sep 2026Johannesburg3R13,000Closed
29 Sep to 1 Oct 2026Cape Town3R13,000Register
30 Sep to 2 Oct 2026Durban3R13,000Register
5 to 7 Oct 2026Pretoria3R13,000Register
6 to 8 Oct 2026Windhoek3US$1,500Register
7 to 9 Oct 2026Gaborone3US$1,500Register
12 to 14 Oct 2026Maseru3US$1,500Register
13 to 15 Oct 2026Mbabane3US$1,500Register
14 to 16 Oct 2026Lusaka3US$1,500Register
19 to 21 Oct 2026Harare3US$1,500Register
20 to 22 Oct 2026Lilongwe3US$1,500Register
21 to 23 Oct 2026Blantyre3US$1,500Register
26 to 28 Oct 2026Mozambique3US$1,500Register
27 to 29 Oct 2026Nairobi3US$1,500Register
28 to 30 Oct 2026Dar es Salaam3US$1,500Register
2 to 4 Nov 2026Kigali3US$1,500Register
3 to 5 Nov 2026Kampala3US$1,500Register
4 to 6 Nov 2026Accra3US$1,500Register
9 to 11 Nov 2026Lagos3US$1,500Register
10 to 12 Nov 2026Cairo3US$1,500Register
11 to 13 Nov 2026Mauritius3US$1,500Register
16 to 18 Nov 2026Dubai3US$1,500Register
17 to 19 Nov 2026Online3US$900Register

Fees are per delegate. South African venues are priced in rand; other locations and online in US dollars. Fees exclude 15% VAT where applicable. Group bookings of three or more delegates from the same organisation qualify for a reduced rate; contact us for a quotation.

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