Skip to content

Press Release and Media Kit Writing for Communications Teams

Communications and marketing teams across Africa compete for attention in busy newsrooms where most press releases are ignored within seconds. Knowing how journalists work, and how to write for them, is the difference between coverage and silence. This course teaches teams to write newsworthy releases and assemble media kits that earn genuine editorial interest.

Ready to book? Secure your place on this programme.

Register for this course

What you will be able to do

  • Judge what makes a story genuinely newsworthy to editors and reporters.
  • Write a press release with a strong headline, lead and quotable content.
  • Assemble a media kit with fact sheets, biographies and background material.
  • Tailor pitches for print, broadcast, online and social media outlets.
  • Prepare spokesperson quotes that survive editing and add value.
  • Distribute releases and follow up with journalists professionally.

Course outline

  1. 01How Newsrooms Decide What to Cover
  2. 02Anatomy of a Press Release That Works
  3. 03Headlines, Leads and Quotable Content
  4. 04Building a Complete Media Kit
  5. 05Writing Effective Spokesperson Quotes
  6. 06Tailoring Pitches to Different Outlets
  7. 07Distribution and Journalist Follow Up
  8. 08Measuring Coverage and Results

Who should attend

This course suits communications officers, marketing staff, public relations practitioners and spokespeople who prepare press releases and media materials.

Dates, venues and fees

DatesVenueDaysFeeCalendarRegister
2 to 3 Nov 2026Johannesburg2R10,000Register
3 to 4 Nov 2026Cape Town2R10,000Register
4 to 5 Nov 2026Durban2R10,000Register
5 to 6 Nov 2026Pretoria2R10,000Register
9 to 10 Nov 2026Windhoek2US$1,100Register
10 to 11 Nov 2026Gaborone2US$1,100Register
11 to 12 Nov 2026Maseru2US$1,100Register
12 to 13 Nov 2026Mbabane2US$1,100Register
16 to 17 Nov 2026Lusaka2US$1,100Register
17 to 18 Nov 2026Harare2US$1,100Register
18 to 19 Nov 2026Lilongwe2US$1,100Register
19 to 20 Nov 2026Blantyre2US$1,100Register
23 to 24 Nov 2026Mozambique2US$1,100Register
24 to 25 Nov 2026Nairobi2US$1,100Register
25 to 26 Nov 2026Dar es Salaam2US$1,100Register
26 to 27 Nov 2026Kigali2US$1,100Register
30 Nov to 1 Dec 2026Kampala2US$1,100Register
1 to 2 Dec 2026Accra2US$1,100Register
2 to 3 Dec 2026Lagos2US$1,100Register
3 to 4 Dec 2026Cairo2US$1,100Register
7 to 8 Dec 2026Mauritius2US$1,100Register
8 to 9 Dec 2026Dubai2US$1,100Register
9 to 10 Dec 2026Online2US$900Register

Fees are per delegate. South African venues are priced in rand; other locations and online in US dollars. Fees exclude 15% VAT where applicable. Group bookings of three or more delegates from the same organisation qualify for a reduced rate; contact us for a quotation.

Related courses in Business Communication and Report Writing

Business Communication and Report Writing

Report Writing for Technical and Operational Teams

Most operational reports die in an inbox because the finding is buried on page four. This course rebuilds the way engineers...

Next session
5 to 9 Oct 2026
Venue
Durban
5 day programme
FromR18,000
Business Communication and Report Writing

Persuasive Business Writing and Email Discipline

Write the email that gets a decision instead of three rounds of clarification. Delegates work through tone...

Next session
21 to 23 Oct 2026
Venue
Johannesburg
3 day programme
FromR13,000
Business Communication and Report Writing

Minute Taking and Meeting Records

A committee resolution is challenged six months later and the only record is a set of notes nobody can follow.

Next session
19 to 20 Oct 2026
Venue
Johannesburg
2 day programme
FromR10,000
See all Business Communication and Report Writing courses