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Crisis Communication and Media Statement Writing

When an organisation faces a service failure, safety incident, labour dispute or public controversy, the first written statement often shapes public perception more than the facts themselves. This course prepares delegates to draft holding statements, media responses and internal crisis messages under time pressure, balancing legal caution, factual accuracy and reputational care.

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Register for this course

What you will be able to do

  • Draft an initial holding statement within minutes of a crisis becoming public.
  • Balance factual accuracy, legal risk and reputational concerns in every crisis message.
  • Adapt tone and content for media, staff, customers and regulatory audiences separately.
  • Coordinate messaging with legal, executive and communication stakeholders under time pressure.
  • Avoid common language traps that imply liability, blame or premature conclusions.
  • Review and update crisis statements as facts develop over a rolling timeline.

Course outline

  1. 01Anatomy of a Crisis Statement
  2. 02Drafting the Initial Holding Statement
  3. 03Balancing Legal Risk and Transparency
  4. 04Writing for Media Versus Internal Audiences
  5. 05Coordinating with Legal and Executives
  6. 06Language to Avoid Under Pressure
  7. 07Updating Statements as Facts Change
  8. 08Post Incident Review and Learning

Who should attend

This course is designed for corporate communication staff, public relations officers, executive assistants and managers who may need to draft statements during a crisis or reputational incident.

Dates, venues and fees

DatesVenueDaysFeeCalendarRegister
28 to 29 Sep 2026Pretoria2R10,000Closed
29 to 30 Sep 2026Windhoek2US$1,100Register
30 Sep to 1 Oct 2026Gaborone2US$1,100Register
1 to 2 Oct 2026Maseru2US$1,100Register
5 to 6 Oct 2026Mbabane2US$1,100Register
6 to 7 Oct 2026Lusaka2US$1,100Register
7 to 8 Oct 2026Harare2US$1,100Register
8 to 9 Oct 2026Lilongwe2US$1,100Register
12 to 13 Oct 2026Blantyre2US$1,100Register
13 to 14 Oct 2026Mozambique2US$1,100Register
14 to 15 Oct 2026Nairobi2US$1,100Register
15 to 16 Oct 2026Dar es Salaam2US$1,100Register
19 to 20 Oct 2026Kigali2US$1,100Register
20 to 21 Oct 2026Kampala2US$1,100Register
21 to 22 Oct 2026Accra2US$1,100Register
22 to 23 Oct 2026Lagos2US$1,100Register
26 to 27 Oct 2026Cairo2US$1,100Register
27 to 28 Oct 2026Mauritius2US$1,100Register
28 to 29 Oct 2026Dubai2US$1,100Register
29 to 30 Oct 2026Online2US$900Register
10 to 11 Dec 2026Johannesburg2R10,000Register
14 to 15 Dec 2026Cape Town2R10,000Register
17 to 18 Dec 2026Durban2R10,000Register

Fees are per delegate. South African venues are priced in rand; other locations and online in US dollars. Fees exclude 15% VAT where applicable. Group bookings of three or more delegates from the same organisation qualify for a reduced rate; contact us for a quotation.

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