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Corporate Storytelling for Leaders and Communicators

Facts and figures inform, but stories move people to act, and storytelling has deep roots across African culture and business. This course helps leaders and communicators use structured narrative to explain strategy, drive change and build connection with staff and stakeholders. Delegates learn to find the story inside their message and tell it with clarity and authenticity.

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Register for this course

What you will be able to do

  • Explain why narrative persuades where data alone falls short.
  • Identify the story hidden within a strategy, project or change.
  • Structure a business story with a clear beginning, tension and resolution.
  • Use characters, detail and emotion appropriately in a professional setting.
  • Adapt a core story for different audiences and channels.
  • Deliver a story with authenticity and confidence.

Course outline

  1. 01Why Stories Persuade at Work
  2. 02Finding the Story in Your Message
  3. 03The Structure of a Business Story
  4. 04Character, Detail and Emotion
  5. 05Storytelling for Strategy and Change
  6. 06Adapting a Story Across Audiences
  7. 07Delivering with Authenticity

Who should attend

This course suits leaders, managers, communications professionals and change agents who want to communicate strategy and change more persuasively.

Dates, venues and fees

DatesVenueDaysFeeCalendarRegister
7 to 9 Oct 2026Johannesburg3R13,000Register
12 to 14 Oct 2026Cape Town3R13,000Register
13 to 15 Oct 2026Durban3R13,000Register
14 to 16 Oct 2026Pretoria3R13,000Register
19 to 21 Oct 2026Windhoek3US$1,500Register
20 to 22 Oct 2026Gaborone3US$1,500Register
21 to 23 Oct 2026Maseru3US$1,500Register
26 to 28 Oct 2026Mbabane3US$1,500Register
27 to 29 Oct 2026Lusaka3US$1,500Register
28 to 30 Oct 2026Harare3US$1,500Register
2 to 4 Nov 2026Lilongwe3US$1,500Register
3 to 5 Nov 2026Blantyre3US$1,500Register
4 to 6 Nov 2026Mozambique3US$1,500Register
9 to 11 Nov 2026Nairobi3US$1,500Register
10 to 12 Nov 2026Dar es Salaam3US$1,500Register
11 to 13 Nov 2026Kigali3US$1,500Register
16 to 18 Nov 2026Kampala3US$1,500Register
17 to 19 Nov 2026Accra3US$1,500Register
18 to 20 Nov 2026Lagos3US$1,500Register
23 to 25 Nov 2026Cairo3US$1,500Register
24 to 26 Nov 2026Mauritius3US$1,500Register
25 to 27 Nov 2026Dubai3US$1,500Register
30 Nov to 2 Dec 2026Online3US$900Register

Fees are per delegate. South African venues are priced in rand; other locations and online in US dollars. Fees exclude 15% VAT where applicable. Group bookings of three or more delegates from the same organisation qualify for a reduced rate; contact us for a quotation.

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