Skip to content

Corporate Blogging and Professional Writing for LinkedIn

Professionals and organisations across Africa are building reputation and reaching clients through blogs and LinkedIn, yet most posts are ignored because they read like brochures. Writing that earns attention on these channels follows different rules from formal business documents. This course teaches delegates to write engaging, credible posts and articles that grow influence and support business goals.

Ready to book? Secure your place on this programme.

Register for this course

What you will be able to do

  • Identify topics that interest a professional online audience.
  • Write posts and articles with strong hooks and a clear point of view.
  • Adapt tone and length for LinkedIn and corporate blog formats.
  • Build a personal or organisational voice that stays consistent.
  • Encourage comments, shares and meaningful engagement.
  • Plan a simple content calendar that is realistic to sustain.

Course outline

  1. 01How Professional Audiences Read Online
  2. 02Finding Topics Worth Writing About
  3. 03Writing Hooks and Openings That Stop the Scroll
  4. 04Structuring a Post and a Long Form Article
  5. 05Developing a Consistent Voice
  6. 06Driving Engagement Without Gimmicks
  7. 07Planning a Sustainable Content Calendar
  8. 08Writing Clinic and Peer Review

Who should attend

This course suits professionals, executives, marketers and communications staff who want to write effectively for LinkedIn and corporate blogs.

Dates, venues and fees

DatesVenueDaysFeeCalendarRegister
28 to 29 Sep 2026Mauritius2US$1,100Closed
29 to 30 Sep 2026Dubai2US$1,100Register
30 Sep to 1 Oct 2026Online2US$900Register
11 to 12 Nov 2026Johannesburg2R10,000Register
12 to 13 Nov 2026Cape Town2R10,000Register
16 to 17 Nov 2026Durban2R10,000Register
17 to 18 Nov 2026Pretoria2R10,000Register
18 to 19 Nov 2026Windhoek2US$1,100Register
19 to 20 Nov 2026Gaborone2US$1,100Register
23 to 24 Nov 2026Maseru2US$1,100Register
24 to 25 Nov 2026Mbabane2US$1,100Register
25 to 26 Nov 2026Lusaka2US$1,100Register
26 to 27 Nov 2026Harare2US$1,100Register
30 Nov to 1 Dec 2026Lilongwe2US$1,100Register
1 to 2 Dec 2026Blantyre2US$1,100Register
2 to 3 Dec 2026Mozambique2US$1,100Register
3 to 4 Dec 2026Nairobi2US$1,100Register
7 to 8 Dec 2026Dar es Salaam2US$1,100Register
8 to 9 Dec 2026Kigali2US$1,100Register
9 to 10 Dec 2026Kampala2US$1,100Register
10 to 11 Dec 2026Accra2US$1,100Register
14 to 15 Dec 2026Lagos2US$1,100Register
17 to 18 Dec 2026Cairo2US$1,100Register

Fees are per delegate. South African venues are priced in rand; other locations and online in US dollars. Fees exclude 15% VAT where applicable. Group bookings of three or more delegates from the same organisation qualify for a reduced rate; contact us for a quotation.

Related courses in Business Communication and Report Writing

Business Communication and Report Writing

Report Writing for Technical and Operational Teams

Most operational reports die in an inbox because the finding is buried on page four. This course rebuilds the way engineers...

Next session
5 to 9 Oct 2026
Venue
Durban
5 day programme
FromR18,000
Business Communication and Report Writing

Persuasive Business Writing and Email Discipline

Write the email that gets a decision instead of three rounds of clarification. Delegates work through tone...

Next session
21 to 23 Oct 2026
Venue
Johannesburg
3 day programme
FromR13,000
Business Communication and Report Writing

Minute Taking and Meeting Records

A committee resolution is challenged six months later and the only record is a set of notes nobody can follow.

Next session
19 to 20 Oct 2026
Venue
Johannesburg
2 day programme
FromR10,000
See all Business Communication and Report Writing courses