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Content Writing and Copy Editing for Websites and Intranets

Websites and staff intranets are often filled with wordy, outdated text that readers skim and abandon. This course teaches African communicators and content owners to plan, write and edit clear web content that people actually read and act on. Delegates learn how readers behave online, how to write scannable pages, and how to keep tone, structure and search visibility consistent across a corporate site or intranet.

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Register for this course

What you will be able to do

  • Plan web pages around what readers need to find and do.
  • Write scannable content using headings, short paragraphs and lists.
  • Edit existing pages to cut clutter and sharpen the message.
  • Apply plain language and a consistent tone across a site.
  • Write clear links, buttons and calls to action that guide readers.
  • Improve findability with sensible headings, titles and keywords.

Course outline

  1. 01How People Read on Screens
  2. 02Planning Pages Around Reader Tasks
  3. 03Writing Scannable Web Content
  4. 04Plain Language and Consistent Tone
  5. 05Editing and Trimming Existing Pages
  6. 06Links, Buttons and Calls to Action
  7. 07Search Visibility Basics for Writers
  8. 08Content Review and Maintenance Routine

Who should attend

This course suits communications officers, marketing staff, intranet and content owners, and administrators responsible for keeping web and internal pages accurate and readable.

Dates, venues and fees

DatesVenueDaysFeeCalendarRegister
28 Sep to 2 Oct 2026Johannesburg5R18,000Closed
5 to 9 Oct 2026Cape Town5R18,000Register
12 to 16 Oct 2026Durban5R18,000Register
19 to 23 Oct 2026Pretoria5R18,000Register
26 to 30 Oct 2026Nairobi5US$1,800Register
2 to 6 Nov 2026Dar es Salaam5US$1,800Register
9 to 13 Nov 2026Lusaka5US$1,800Register
16 to 20 Nov 2026Harare5US$1,800Register
23 to 27 Nov 2026Accra5US$1,800Register
30 Nov to 4 Dec 2026Lagos5US$1,800Register
7 to 11 Dec 2026Dubai5US$1,800Register

Fees are per delegate. South African venues are priced in rand; other locations and online in US dollars. Fees exclude 15% VAT where applicable. Group bookings of three or more delegates from the same organisation qualify for a reduced rate; contact us for a quotation.

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