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Vehicle Branding, Livery and Fleet Image Management

Shows fleet and marketing teams how to use vehicle branding and livery to build a professional, trusted image on the road, since a company fleet is often its most visible advertising. The programme covers livery design standards, application and upkeep, driver presentation and protecting brand consistency across a fleet. It reflects how a clean, well branded fleet supports reputation and winning work in competitive African markets.

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Register for this course

What you will be able to do

  • Plan vehicle livery and branding that projects a professional fleet image.
  • Set standards for wrap and decal application and quality.
  • Maintain livery so branding stays clean, intact and consistent.
  • Link driver presentation and conduct to the on road brand.
  • Manage branding across mixed and changing vehicle types.
  • Use the fleet as a visible marketing and trust building asset.

Course outline

  1. 01The Fleet as a Brand on the Road
  2. 02Livery Design and Branding Standards
  3. 03Wrap and Decal Application Quality
  4. 04Maintaining Livery and Vehicle Appearance
  5. 05Driver Presentation and Conduct
  6. 06Consistency Across a Mixed Fleet
  7. 07Turning the Fleet into a Marketing Asset

Who should attend

This course suits fleet managers, marketing and brand officers, transport supervisors and business owners who want a consistent, professional fleet appearance.

Dates, venues and fees

DatesVenueDaysFeeCalendarRegister
28 to 29 Sep 2026Gaborone2US$1,100Closed
29 to 30 Sep 2026Maseru2US$1,100Register
30 Sep to 1 Oct 2026Mbabane2US$1,100Register
1 to 2 Oct 2026Lusaka2US$1,100Register
5 to 6 Oct 2026Harare2US$1,100Register
6 to 7 Oct 2026Lilongwe2US$1,100Register
7 to 8 Oct 2026Blantyre2US$1,100Register
8 to 9 Oct 2026Mozambique2US$1,100Register
12 to 13 Oct 2026Nairobi2US$1,100Register
13 to 14 Oct 2026Dar es Salaam2US$1,100Register
14 to 15 Oct 2026Kigali2US$1,100Register
15 to 16 Oct 2026Kampala2US$1,100Register
19 to 20 Oct 2026Accra2US$1,100Register
20 to 21 Oct 2026Lagos2US$1,100Register
21 to 22 Oct 2026Cairo2US$1,100Register
22 to 23 Oct 2026Mauritius2US$1,100Register
26 to 27 Oct 2026Dubai2US$1,100Register
27 to 28 Oct 2026Online2US$900Register
8 to 9 Dec 2026Johannesburg2R10,000Register
9 to 10 Dec 2026Cape Town2R10,000Register
10 to 11 Dec 2026Durban2R10,000Register
14 to 15 Dec 2026Pretoria2R10,000Register
17 to 18 Dec 2026Windhoek2US$1,100Register

Fees are per delegate. South African venues are priced in rand; other locations and online in US dollars. Fees exclude 15% VAT where applicable. Group bookings of three or more delegates from the same organisation qualify for a reduced rate; contact us for a quotation.

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