Quality Function Deployment and the House of Quality
African manufacturers and service providers frequently launch products that miss what customers actually value, leading to costly redesigns and lost market share. Quality Function Deployment translates the voice of the customer into concrete design and process requirements. This course teaches teams to build and interpret the House of Quality so that customer priorities drive engineering, procurement, and production decisions from the outset.
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Capture and structure the voice of the customer for a product or service.
Rank customer requirements by importance and competitive position.
Translate customer needs into measurable technical characteristics.
Build a House of Quality matrix and interpret its relationships.
Cascade requirements from concept through to process controls.
Use the method to prioritise limited design and improvement resources.
Course outline
01Listening to the Voice of the Customer
02Structuring and Ranking Customer Needs
03Competitive Benchmarking of Requirements
04Building the House of Quality Matrix
05Correlating Technical Characteristics
06Cascading Requirements Down the Chain
07Turning the Matrix into Design Actions
08Common Pitfalls and Facilitation Tips
Who should attend
This course is intended for product managers, design engineers, quality practitioners, and marketing staff involved in developing or improving products and services.
Fees are per delegate. South African venues are priced in rand; other locations and online in US dollars. Fees exclude 15% VAT where applicable. Group bookings of three or more delegates from the same organisation qualify for a reduced rate; contact us for a quotation.
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