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Quality Function Deployment and the House of Quality

African manufacturers and service providers frequently launch products that miss what customers actually value, leading to costly redesigns and lost market share. Quality Function Deployment translates the voice of the customer into concrete design and process requirements. This course teaches teams to build and interpret the House of Quality so that customer priorities drive engineering, procurement, and production decisions from the outset.

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What you will be able to do

  • Capture and structure the voice of the customer for a product or service.
  • Rank customer requirements by importance and competitive position.
  • Translate customer needs into measurable technical characteristics.
  • Build a House of Quality matrix and interpret its relationships.
  • Cascade requirements from concept through to process controls.
  • Use the method to prioritise limited design and improvement resources.

Course outline

  1. 01Listening to the Voice of the Customer
  2. 02Structuring and Ranking Customer Needs
  3. 03Competitive Benchmarking of Requirements
  4. 04Building the House of Quality Matrix
  5. 05Correlating Technical Characteristics
  6. 06Cascading Requirements Down the Chain
  7. 07Turning the Matrix into Design Actions
  8. 08Common Pitfalls and Facilitation Tips

Who should attend

This course is intended for product managers, design engineers, quality practitioners, and marketing staff involved in developing or improving products and services.

Dates, venues and fees

DatesVenueDaysFeeCalendarRegister
28 to 30 Sep 2026Online3US$900Closed
21 to 23 Oct 2026Johannesburg3R13,000Register
26 to 28 Oct 2026Cape Town3R13,000Register
27 to 29 Oct 2026Durban3R13,000Register
28 to 30 Oct 2026Pretoria3R13,000Register
2 to 4 Nov 2026Windhoek3US$1,500Register
3 to 5 Nov 2026Gaborone3US$1,500Register
4 to 6 Nov 2026Maseru3US$1,500Register
9 to 11 Nov 2026Mbabane3US$1,500Register
10 to 12 Nov 2026Lusaka3US$1,500Register
11 to 13 Nov 2026Harare3US$1,500Register
16 to 18 Nov 2026Lilongwe3US$1,500Register
17 to 19 Nov 2026Blantyre3US$1,500Register
18 to 20 Nov 2026Mozambique3US$1,500Register
23 to 25 Nov 2026Nairobi3US$1,500Register
24 to 26 Nov 2026Dar es Salaam3US$1,500Register
25 to 27 Nov 2026Kigali3US$1,500Register
30 Nov to 2 Dec 2026Kampala3US$1,500Register
1 to 3 Dec 2026Accra3US$1,500Register
2 to 4 Dec 2026Lagos3US$1,500Register
7 to 9 Dec 2026Cairo3US$1,500Register
8 to 10 Dec 2026Mauritius3US$1,500Register
9 to 11 Dec 2026Dubai3US$1,500Register

Fees are per delegate. South African venues are priced in rand; other locations and online in US dollars. Fees exclude 15% VAT where applicable. Group bookings of three or more delegates from the same organisation qualify for a reduced rate; contact us for a quotation.

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