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Legal Aspects of Marketing, Advertising and Promotions

Marketing teams create legal exposure every time they make a claim, run a competition or use someone else's content. This course helps marketers and legal reviewers keep campaigns compliant with consumer protection, advertising standards and promotional competition rules across African markets. Delegates learn to vet claims, structure promotions lawfully and manage influencer, data and intellectual property risk.

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Register for this course

What you will be able to do

  • Apply consumer protection rules to advertising claims and pricing.
  • Substantiate performance, comparative and green claims.
  • Structure promotional competitions to meet legal requirements.
  • Manage influencer, endorsement and disclosure obligations.
  • Clear intellectual property and content usage rights.
  • Handle regulator and advertising complaint processes.

Course outline

  1. 01Consumer Protection and Advertising Claims
  2. 02Substantiating Claims and Avoiding Misleading Ads
  3. 03Promotional Competitions and Prize Rules
  4. 04Influencer, Endorsement and Disclosure Rules
  5. 05Intellectual Property and Content Clearance
  6. 06Data, Privacy and Direct Marketing
  7. 07Handling Complaints and Regulator Action

Who should attend

This programme is aimed at marketing managers, brand and campaign staff, legal reviewers and agency professionals responsible for advertising and promotions.

Dates, venues and fees

DatesVenueDaysFeeCalendarRegister
5 to 6 Nov 2026Johannesburg2R10,000Register
9 to 10 Nov 2026Cape Town2R10,000Register
10 to 11 Nov 2026Durban2R10,000Register
11 to 12 Nov 2026Pretoria2R10,000Register
12 to 13 Nov 2026Windhoek2US$1,100Register
16 to 17 Nov 2026Gaborone2US$1,100Register
17 to 18 Nov 2026Maseru2US$1,100Register
18 to 19 Nov 2026Mbabane2US$1,100Register
19 to 20 Nov 2026Lusaka2US$1,100Register
23 to 24 Nov 2026Harare2US$1,100Register
24 to 25 Nov 2026Lilongwe2US$1,100Register
25 to 26 Nov 2026Blantyre2US$1,100Register
26 to 27 Nov 2026Mozambique2US$1,100Register
30 Nov to 1 Dec 2026Nairobi2US$1,100Register
1 to 2 Dec 2026Dar es Salaam2US$1,100Register
2 to 3 Dec 2026Kigali2US$1,100Register
3 to 4 Dec 2026Kampala2US$1,100Register
7 to 8 Dec 2026Accra2US$1,100Register
8 to 9 Dec 2026Lagos2US$1,100Register
9 to 10 Dec 2026Cairo2US$1,100Register
10 to 11 Dec 2026Mauritius2US$1,100Register
14 to 15 Dec 2026Dubai2US$1,100Register
17 to 18 Dec 2026Online2US$900Register

Fees are per delegate. South African venues are priced in rand; other locations and online in US dollars. Fees exclude 15% VAT where applicable. Group bookings of three or more delegates from the same organisation qualify for a reduced rate; contact us for a quotation.

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