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Employer Branding and Employee Value Proposition Design

Compete for talent on more than salary by building a clear, credible reason for people to join and stay. Delegates learn to define an employee value proposition, shape an employer brand and carry it consistently across recruitment, social media and the everyday employee experience. Examples are drawn from African organisations competing for scarce skills against larger and international employers.

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What you will be able to do

  • Define an employee value proposition grounded in real employee experience.
  • Translate the value proposition into a consistent employer brand.
  • Align recruitment messaging and candidate experience with the brand.
  • Use social and digital channels to build employer reputation.
  • Involve current employees as authentic brand ambassadors.
  • Measure employer brand strength and candidate perception.

Course outline

  1. 01Why employer brand matters in a tight talent market
  2. 02Discovering the true employee value proposition
  3. 03Crafting the employer brand story
  4. 04Aligning recruitment and candidate experience
  5. 05Social media and digital employer branding
  6. 06Employee advocacy and ambassador programmes
  7. 07Measuring brand and candidate perception
  8. 08Building an employer brand action plan

Who should attend

HR and talent acquisition practitioners, recruitment managers, internal communication officers and HR business partners responsible for attracting and retaining talent.

Dates, venues and fees

DatesVenueDaysFeeCalendarRegister
28 to 29 Sep 2026Pretoria2R10,000Closed
29 to 30 Sep 2026Windhoek2US$1,100Register
30 Sep to 1 Oct 2026Gaborone2US$1,100Register
1 to 2 Oct 2026Maseru2US$1,100Register
5 to 6 Oct 2026Mbabane2US$1,100Register
6 to 7 Oct 2026Lusaka2US$1,100Register
7 to 8 Oct 2026Harare2US$1,100Register
8 to 9 Oct 2026Lilongwe2US$1,100Register
12 to 13 Oct 2026Blantyre2US$1,100Register
13 to 14 Oct 2026Mozambique2US$1,100Register
14 to 15 Oct 2026Nairobi2US$1,100Register
15 to 16 Oct 2026Dar es Salaam2US$1,100Register
19 to 20 Oct 2026Kigali2US$1,100Register
20 to 21 Oct 2026Kampala2US$1,100Register
21 to 22 Oct 2026Accra2US$1,100Register
22 to 23 Oct 2026Lagos2US$1,100Register
26 to 27 Oct 2026Cairo2US$1,100Register
27 to 28 Oct 2026Mauritius2US$1,100Register
28 to 29 Oct 2026Dubai2US$1,100Register
29 to 30 Oct 2026Online2US$900Register
10 to 11 Dec 2026Johannesburg2R10,000Register
14 to 15 Dec 2026Cape Town2R10,000Register
17 to 18 Dec 2026Durban2R10,000Register

Fees are per delegate. South African venues are priced in rand; other locations and online in US dollars. Fees exclude 15% VAT where applicable. Group bookings of three or more delegates from the same organisation qualify for a reduced rate; contact us for a quotation.

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