Customer Complaint Handling and Quality Feedback Systems
For many South African manufacturers and service providers, customer complaints arrive scattered across emails, calls, and returns, and rarely feed back into fixing the underlying process. This course teaches teams to capture, classify, and resolve complaints in a structured way, and to turn that feedback into lasting quality improvement. Participants learn how to close the loop with customers while feeding root cause findings into corrective action.
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Set up a single structured process for capturing complaints from all channels.
Classify and prioritise complaints by severity and business impact.
Investigate a complaint to find the underlying process cause.
Close the loop with the customer in a professional and timely way.
Feed complaint findings into corrective action and process improvement.
Track complaint trends to target the biggest sources of dissatisfaction.
Course outline
01Capturing Complaints From All Channels
02Classifying and Prioritising Complaints
03Investigating the Underlying Cause
04Closing the Loop With Customers
05Feeding Findings Into Corrective Action
06Trend Analysis and Prevention
07Building a Feedback Driven Culture
Who should attend
This course is designed for quality officers, customer service leaders, product managers, and operations staff responsible for handling and learning from customer complaints.
Fees are per delegate. South African venues are priced in rand; other locations and online in US dollars. Fees exclude 15% VAT where applicable. Group bookings of three or more delegates from the same organisation qualify for a reduced rate; contact us for a quotation.
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