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Project Management for New Product Development and Launch

Bringing a new product to market is a project riddled with uncertainty, where requirements shift and a slipped launch can hand the market to a competitor. This course covers managing new product development from idea through design, testing and launch. It reflects product innovation across African consumer goods, financial services and technology companies.

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What you will be able to do

  • Manage the stages of new product development from idea to launch.
  • Apply stage gate decisions to kill or continue product ideas.
  • Coordinate design, development, testing and manufacturing readiness.
  • Manage changing requirements without losing control of scope.
  • Plan and coordinate a market launch across the business.
  • Review performance after launch and capture lessons for the next product.

Course outline

  1. 01The new product development lifecycle
  2. 02Idea screening and stage gates
  3. 03Design and development coordination
  4. 04Testing and manufacturing readiness
  5. 05Managing changing requirements
  6. 06Launch planning and coordination
  7. 07Cross functional collaboration
  8. 08Post launch review and lessons

Who should attend

Project and product managers, R and D staff, marketing and operations teams involved in developing and launching new products and services.

Dates, venues and fees

DatesVenueDaysFeeCalendarRegister
28 to 30 Sep 2026Dar es Salaam3US$1,500Closed
29 Sep to 1 Oct 2026Kigali3US$1,500Register
30 Sep to 2 Oct 2026Kampala3US$1,500Register
5 to 7 Oct 2026Accra3US$1,500Register
6 to 8 Oct 2026Lagos3US$1,500Register
7 to 9 Oct 2026Cairo3US$1,500Register
12 to 14 Oct 2026Mauritius3US$1,500Register
13 to 15 Oct 2026Dubai3US$1,500Register
14 to 16 Oct 2026Online3US$900Register
10 to 12 Nov 2026Johannesburg3R13,000Register
11 to 13 Nov 2026Cape Town3R13,000Register
16 to 18 Nov 2026Durban3R13,000Register
17 to 19 Nov 2026Pretoria3R13,000Register
18 to 20 Nov 2026Windhoek3US$1,500Register
23 to 25 Nov 2026Gaborone3US$1,500Register
24 to 26 Nov 2026Maseru3US$1,500Register
25 to 27 Nov 2026Mbabane3US$1,500Register
30 Nov to 2 Dec 2026Lusaka3US$1,500Register
1 to 3 Dec 2026Harare3US$1,500Register
2 to 4 Dec 2026Lilongwe3US$1,500Register
7 to 9 Dec 2026Blantyre3US$1,500Register
8 to 10 Dec 2026Mozambique3US$1,500Register
9 to 11 Dec 2026Nairobi3US$1,500Register

Fees are per delegate. South African venues are priced in rand; other locations and online in US dollars. Fees exclude 15% VAT where applicable. Group bookings of three or more delegates from the same organisation qualify for a reduced rate; contact us for a quotation.

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Next session
19 to 21 Oct 2026
Venue
Johannesburg
3 day programme
FromR13,000
See all Project Management courses