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Government Spokesperson and Crisis Communication Skills

This course prepares public officials to speak for their institution with confidence during routine engagements and moments of crisis. Participants practise handling media interviews, drafting holding statements, and managing information flow during service delivery disruptions and emergencies. The programme builds the judgement needed to protect institutional reputation while maintaining public trust.

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Register for this course

What you will be able to do

  • Structure clear messages that hold up under media scrutiny.
  • Handle broadcast, print and online interviews with composure.
  • Draft holding statements and updates during an unfolding crisis.
  • Coordinate information flow across departments during emergencies.
  • Manage social media commentary and misinformation calmly.
  • Rebuild public trust after a service delivery failure.

Course outline

  1. 01The Spokesperson Role and Mandate
  2. 02Building Clear and Credible Messages
  3. 03Media Interview Techniques
  4. 04Holding Statements and Crisis Updates
  5. 05Coordinating Information During Emergencies
  6. 06Managing Social Media and Misinformation
  7. 07Restoring Public Trust

Who should attend

This course suits communications officers, designated spokespersons, senior managers and political office bearers who represent public institutions.

Dates, venues and fees

DatesVenueDaysFeeCalendarRegister
28 to 29 Sep 2026Lagos2US$1,100Closed
29 to 30 Sep 2026Cairo2US$1,100Register
30 Sep to 1 Oct 2026Mauritius2US$1,100Register
1 to 2 Oct 2026Dubai2US$1,100Register
5 to 6 Oct 2026Online2US$900Register
16 to 17 Nov 2026Johannesburg2R10,000Register
17 to 18 Nov 2026Cape Town2R10,000Register
18 to 19 Nov 2026Durban2R10,000Register
19 to 20 Nov 2026Pretoria2R10,000Register
23 to 24 Nov 2026Windhoek2US$1,100Register
24 to 25 Nov 2026Gaborone2US$1,100Register
25 to 26 Nov 2026Maseru2US$1,100Register
26 to 27 Nov 2026Mbabane2US$1,100Register
30 Nov to 1 Dec 2026Lusaka2US$1,100Register
1 to 2 Dec 2026Harare2US$1,100Register
2 to 3 Dec 2026Lilongwe2US$1,100Register
3 to 4 Dec 2026Blantyre2US$1,100Register
7 to 8 Dec 2026Mozambique2US$1,100Register
8 to 9 Dec 2026Nairobi2US$1,100Register
9 to 10 Dec 2026Dar es Salaam2US$1,100Register
10 to 11 Dec 2026Kigali2US$1,100Register
14 to 15 Dec 2026Kampala2US$1,100Register
17 to 18 Dec 2026Accra2US$1,100Register

Fees are per delegate. South African venues are priced in rand; other locations and online in US dollars. Fees exclude 15% VAT where applicable. Group bookings of three or more delegates from the same organisation qualify for a reduced rate; contact us for a quotation.

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Next session
5 to 9 Oct 2026
Venue
Lagos
5 day programme
FromR18,000
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